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Archive for January 2009

Foxy Bingo Electroluminescent Posters

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To help re-launch Foxy Bingo Electroluminescent (EL) 6 sheets were created to emphasise the £1 million jackpot and disco dance floor. Sequential lighting ensure the message was clearly communicated across a 20 second animation, and ensure the campaign retained a fun, light-hearted personality.


Written by rpsimkins

January 30, 2009 at 12:05 pm

Posted in 6s, EL, Lighting

Creme Egg Interactive Bus Shelters

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Cadbury’s Creme eggs created 20 interactive 6 sheets within bus shelters to get Creme Egg fans involved in a participative race against time and let them have some real fun with the product.  The “Goo The Egg” interactive zones generated 80,000 interactions, “gooed” a million Creme eggs, and generated lots of trade and user-generated PR (predominantly YouTube, Flickr).

Written by rpsimkins

January 23, 2009 at 11:34 am

Santander – Big Hello

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Written by Rob McGlynn

January 11, 2009 at 12:00 pm