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Archive for February 2009

Five USA

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For the relaunch of Five USA an entire platform at Oxford Circus was turned into a mirror image of New York.  As commuters walked along the platform they were faced with a replica of Times Square Shuttle Station in Central New York City.  Added to which three giant digital projection screens showed live video footage from Times Square including real people going about their day.  “Are you watching America?” well everyone at Oxford Circus underground station was.


Written by Rob McGlynn

February 16, 2009 at 12:00 pm

YSL Spring/Summer collection targets high-end London streets

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Yves Saint Laurent promoted its 2009 Spring/Summer collection with teams of fresh-faced, natural girls targeting 4 main high-end streets in London: Knightsbridge, High Street Kensington, Covent Garden and Bond Street. The  Manifesto included a collection of photographs from Stefano Pilati’s fourth ‘Manifesto’ collection, bound in a glossy A3 booklet and starring supermodel Claudia Schiffer. Branded USB keys and tote bags were  also distributed on Valentine’s Day over six major cities including Paris and Tokyo.

Written by becciedwards

February 14, 2009 at 8:34 am

Posted in experiential

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