Hyperspace Portfolio

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Archive for August 2009

WKD Cider

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To launch the new cider variant of WKD we converted eight 48 sheets across eight UK cities into oversized apple trees. 2D cut-outs above and to the sides of the poster displayed the foliage, and sites were specially chosen so as to be able to accommodate a ‘plinth’ cut-out below the posters for the trunk. For added authenticity, sites which had grass directly in front of them were prioritised.

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Written by rpsimkins

August 10, 2009 at 8:55 am

Posted in 2D, 48s, customisation

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Virgin Active

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Virgin Active recycled their poster skins by creating customised furniture for their head office boardroom.  The skins were wrapped around the hand-picked seats and benches which were then delivered to their head office.

Written by brookeg2

August 1, 2009 at 12:00 pm

Department of Energy & Climate Change – Act on CO2 (DECC)

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A great way to keep a campaign running past its 2 week in-charge is to convert the banner ads into bags.  We took the remains from a 48 sheet campaign and we re-used the billboard material and created 1,200 usable bags.

Written by brookeg2

August 1, 2009 at 12:00 pm

Posted in 48s, Materials

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