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Archive for September 2009

Stroke Awareness real-world seeding

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The Department of Health needed to educate those who are frequently in the company of people most at-risk of suffering a stroke, as to the early symptoms of stroke.  This included partners, friends and carers of the elderly and certain socio-demographics. We recruited 142 staff across 160 Primary Care Trusts, which installed more than 578,000 pieces of merchandise into 9.700 hard-to-reach locations such as libraries, care homes, local hobby groups and sports, charity shops and mosques.


Written by rpsimkins

September 21, 2009 at 7:14 pm

Posted in creating channels

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Nescafe LED animated poster

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To communicate all the natural energy that is stored within each coffee bean that goes into Nescafe, we created a dynamic poster which integrated LED animation into the artwork.  A matrix of orange LED lights were installed behind the coffee bean within the poster unit, which animated in sequence to turbo-charge the apparent power of the coffee bean.  It is worth saying that animated sequences within roadside digital posters have to be very carefully managed as not all colours, sequences, or sites will be approved.

Written by rpsimkins

September 7, 2009 at 6:34 pm

Posted in 48s, customisation, Lighting

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Fox – 500 Days of Summer

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To continue the promotional support of Fox’s film, 500 Days of Summer., we recycled the 8m x 5m banner that was displayed in Camden into Messenger bags.  The bags were then distributed around town and used as promotional materials as giveaways

Written by brookeg2

September 6, 2009 at 12:00 pm