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Archive for October 2009

Royal Navy University Recruitment

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Prior to the Career Fairs at 12 UK universities the Royal Navy embarked on a real-world seeding campaign targeting Engineering students. The objective was to drive consideration of the Royal Navy as a potential employer upon graduation, achieved by recruiting brand ambassadors at each university to install postcards and clingers in locations that Engineers regularly frequented on campus.

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Written by rpsimkins

October 24, 2009 at 7:34 pm

Posted in creating channels

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Matalan Halloween

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Bus shelters nationwide were given a spine-tingling transformation for Halloween, as Matalan unveiled a creepy collection for the ultimate fright night out.

Sonic bus shelters emitted the howl of wolves and wind on shelters decorated with bats, cobwebs, spiders and even a motion sensitive skeleton puppet.

Written by crc1collins

October 18, 2009 at 4:43 pm

RNID

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RNID, the Royal National Institute For Deaf People, ran a campaign to raise awareness that 1 in 7 people around the UK suffer from hearing loss.

By linking a microphone and some bespoke software developed by M&C Saatchi to digital screens, the content reacts to sounds similar to a graphic equaliser.

The campaign ran on Limited Space’s ADHD screens and two digital LCD screens installed into Clear Channel bus shelters in London.

Written by crc1collins

October 18, 2009 at 3:12 pm

Posted in Banner, customisation, DOOH, Screens

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BIS – real-world seeding

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For the department for Business, Innovation and Skills we needed to communicate the increase in the minimum wage to temporary or unemployed workers. We recruited local brand ambassadors from the key target areas to install postcards into locations which typically advertise jobs for local workers (libraries, CTNs, supermarkets, classifieds etc).  A small ‘media rate’ was negotiated with the manager of each location to allow the postcard to stay in place for as long as possible.

Written by rpsimkins

October 1, 2009 at 6:54 pm

Posted in creating channels

Tagged with , ,