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Archive for March 2010

Intel “Red Carpet Technology” shimmer disc 48 sheets

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To launch the ‘red carpet technology’ or their Core Processor family, Intel introduced some glitz and glamour to 5 of their 48 sheets in major conurbations.  Each of the posters were accentuated with a 50cm deep shimmer disc frame, designed to catch the eye and and some celebrity sparkle to the creative.

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Written by rpsimkins

March 29, 2010 at 12:12 pm

Nokia Maps

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This  interactive 3D mapping projection on a car in Covent Garden helped to showcase the new maps feature for Nokia.  The public could interact and send directional arrows around the surface by standing in front of the car and also observe an animated visual spectacle each evening.  The days were supported with a training and loading maps onto consumers handsets.

 

Written by robmcglynn

March 20, 2010 at 12:00 pm

Posted in creating channels

Talk to Frank – real world seeding

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The Home Office wanted to communicate with problematic drug users, who are notoriously difficult to reach with ‘typical’ anti-drug advertising. 1,600 locations across 8 key Primary Care Trusts were identified as being frequented by the target audience, which included A&E Departments, Police Stations, Doctors Surgeries, Magistrates Courts, Youth Housing Centres, Day Centres and Hostels.  Because many of these locations don’t have traditional out-of-home opportunities, local staff were employed to engage with landlords and managers of our target locations to facilitate the installation of bespoke messaging and merchandise throughout.

Merchandise included posters, business cards and surface cling, and all staff completed a detailed reporting document to record the nature of the placement and location, and where possible, took a photo of the message(s) in situ.

Written by rpsimkins

March 8, 2010 at 4:02 pm

Posted in creating channels

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McCain Homefries takes on All Star Family Fortunes at Trafford Centre

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McCain became the sponsor of All Star Family Fortunes, so we took the game to the Trafford shopping centre in Manchester, where we used the main digital screen in the centre and ran 18 live compere led games where shoppers were in with the chance of winning £150 cash on the day if  they texted in with the top answer of each round.

Written by becciedwards

March 6, 2010 at 1:41 pm

Posted in DOOH, experiential, mobile

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