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Archive for April 2010

Bespoke Post-It installation

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To celebrate the 30th birthday of the Post-It note a huge 5m x 5m Post-It was installed in a previously unused location – on the outside of Broadgate Circus near Liverpool Street station in London.  Post-It were targeting office workers and business decision-makers, encouraging people to “Don’t Forget Your Friends” via Facebook and website.


Written by rpsimkins

April 25, 2010 at 10:15 am

McCain Sweet Potato targets Supermarkets with sampling trailer

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To promote McCain Sweet Potato (with rosemary and garlic), encourage trial, increase uplift sales and create repeat purchase opportunities – we took a branded trailer on a 24 day tour to Tesco, Asda and Morrisons supermarkets for consumers to get a taste of the product.

Written by becciedwards

April 12, 2010 at 2:23 pm

Posted in experiential

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Avatar on Blu-ray and DVD

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Tree of Souls poster sites around London let Avatar fans listen to the soundtrack and clips from the film as well as consumer recordings updated dynamically.  Consumers could phone a number to leave their message about the film.

Written by Rob McGlynn

April 11, 2010 at 12:00 am

Posted in 6s, convergence, customisation

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