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Archive for February 2011

Cinema Peroni

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For Peroni we have created a working cinema on a poster site and amplified this with an additional customised build on a 96s to increase the number of impacts.

We have used the Old Street cluster of 3 sites from JCDecaux to house the build and cinema seating.  The centre panel acted as the screen with the flanking panels used to amplify the activity and draw attention to the activity.  Staff were inviting the public into the 17 seater auditorium where they can watch the film Senza Tempo.

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Written by robmcglynn

February 28, 2011 at 12:20 pm

Yell reviews

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Using interactive digital screens embedded in 20 bus shelters around the country to show hyper-local consumer generated reviews on Yell. Users can drill down into more detail to read the full review using the on-screen interface.

Written by robmcglynn

February 28, 2011 at 12:01 pm

Stella Artois 4% – Triple Filtrée

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2D builds of the Stella Artois characters were created to illustrate the  triple filtered process the beverage goes through before being bottled


Written by robmcglynn

February 28, 2011 at 12:00 pm

Posted in 2D, 96s, customisation

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Aero Caramel – Interactive 6 sheets

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Consumers were able to test how ‘irresisti-bubble’ they were through a touch screen installed in bus shelters around the country.

Written by robmcglynn

February 7, 2011 at 12:00 pm

Posted in 6s, convergence, customisation

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