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Archive for June 2011

It’s Miller Time countdown clock

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To excite members of the public about the impending ‘Miller Time’ promotion in Newcastle and Leeds, Miller integrated an LED countdown clock into a poster site in both cities.  The clock counted down to 7pm on the first Friday of each campaign to coincide with Miller events planned in both cities.

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Written by rpsimkins

June 25, 2011 at 12:01 pm

Posted in 48s, customisation, Screens

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Dolmio 100% Natural Fun Day sampling at shopping centres

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To raise awareness to Mothers with Kids of the fact that Dolmio Bolognese Sauce now only uses 100% natural ingredients we travelled  5 UK shopping centres demonstrating how to cook 3 specially created recipes of the Dolmio sauces and offered 3 family orientated fun activities: Pasta Art, Pasta Making Competition and Face Painting.

Written by becciedwards

June 12, 2011 at 2:17 pm

Posted in experiential

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Give into Gü

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Gü were encouraging people to give in to temptation, to “Give into Gü”. Temptation for this campaign was an oversized drum set affixed to a 48 sheet in London, with on-site staff encouraging people to have a go and give into temptation.  Videos were made of all the participants, with the best being uploaded onto YouTube where members of the public voted for their favourite.

Written by rpsimkins

June 11, 2011 at 4:37 pm

Vauxhall Corsa Graffiti Billboard

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Vauxhall celebrated the launch of the new Corsa with a “Street Style” creative competition on Facebook. Participants were encouraged to create their own “Street Style” billboard using a Facebook App, and the winning entry was turned into a live graffiti billboard on Old Street, with the winning designer driving away in a new car.  More than 10,000 Facebook entries were submitted.

Written by rpsimkins

June 9, 2011 at 4:10 pm