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Archive for July 2011

Captain Morgan’s customised billboards

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In a high-profile rebranding campaign Diageo created 7 high impact customised posters for Captain Morgan’s rum, which ran in 7 cities around the UK.


Written by rpsimkins

July 27, 2011 at 9:48 am

Posted in 48s, customisation

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Nestlé Get Set Go Free customised billboards

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To launch their high-profile “Get Set Go Free” campaign Nestle customised 20 billboards around the UK.  The creativee saw a huge 2D Tom Daley, figurehead of the campaign, explode out of the billboard accompanied by 3D lettering.

Written by rpsimkins

July 25, 2011 at 12:09 pm

Posted in 2D, 3D, 48s, customisation

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Beck’s Green Box Project

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In an ambitious campaign the first of its type, Beck’s deployed 2m x 2m x 2m Green Boxes in London, North America and Italy which acted as Augmented Reality keys that unlocked specially created audio-visual artistic commissions.  On downloading and opening the Beck’s Key iPhone or iPad app a participant could unlock the AV artwork by pointing the phone’s camera at a Green Box.  Boxes were placed on the roof of Village Underground in Shoreditch, inside Hoxton Square, on the balcony of Koko nightclub in Camden, Camden Stables market, and Cathedral Gardens in Manchester.

Written by rpsimkins

July 18, 2011 at 4:45 pm

glaceau vitaminwater 2011

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Summer 2011 glaceau vitaminwater showed the full range through giant 2D cutouts on poster sites around the country including the giant Clapham Colossus.

Written by Rob McGlynn

July 14, 2011 at 12:00 pm

Posted in 2D, 48s, 96s, customisation

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Compare the Market Customised Posters

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Compare the Market created a series of high-impact customised posters on the iconic Battersea Power 7 stretch of poster sites in London.  The 6 toys now available for new Compare the Market customers were blown up into huge 5 metre cut outs which dominated the road into London from south west of the city.

Written by rpsimkins

July 11, 2011 at 10:00 am

Posted in 2D, 48s, 6s, 96s, Banner, customisation, Large Format

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Green & Blacks sample at Chiswick House festival

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On a lovely summer’s day – to raise awareness of Green and Blacks ice cream flavours our staff took to branded ice cream bikes to distribute  samples to festival goers.

Written by becciedwards

July 7, 2011 at 8:17 am

Huffington Post

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For the UK launch of the Huffington Post blog live tweets relating to daily changing headlines were used as part of the digital out of home advertising.  The public were able to join the debates live on digital poster sites around the country.  The campaign ran nationally on JCDecaux’s Transvision and D6 networks.

Written by Rob McGlynn

July 6, 2011 at 12:00 pm

Posted in convergence, DOOH

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