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Archive for August 2011

Sony Playstation – Resistance 3

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For the third installment of the Resistance franchise Sony Playstation made sure the exclusive first person shooter didn’t go unnotice with a massive 2D cutout on the infamous Clapham Colossus, Europe’s biggest backlight.  The 2D cutout stood tall over the top of the frame.

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Written by brookeg2

August 22, 2011 at 12:00 pm

Posted in 2D, Banner

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Loverdose lenticular 6-sheets

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To launch the new “Loverdose” fragrance Diesel created 3D lenticular 6-sheets for the UK. Pedestrians couldn’t help but notice the bottle appear to jump out from the poster.

Written by rpsimkins

August 22, 2011 at 11:38 am

Posted in 6s, Lenticular

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Intel Visibly Smart Lenticular 48 sheets

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Intel- Visibly Smart Large Format Lenticular from Posterscope on Vimeo.

 

Across three adjacent lenticulars placed on a 48s, we brought the stylish Visibly_Smart artwork to life using large format lenticulars.  As pedestirans walked by the site they were exposed to both car images when moving left to right.

Written by brookeg2

August 8, 2011 at 12:00 pm

ESPN

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ESPN ran the UK’s largest ever dynamic DOOH campaign, which included social media integration in the form of a live Twitter debate and also displayed live score updates via an adapted RSS feed.

Twitter and score feeds were used in conjunction with fixture information and an advert for ESPN’s Goals app to create an engaging and innovative consumer experience, which post campaign was found to have helped to increase subscription enquiries for the brand.

Written by crc1collins

August 4, 2011 at 9:57 am