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Archive for September 2011

Juicy Couture Viva La Juicy perfume sampling – September burst

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September 2011, Juicy Couture boys and girls promoted Viva La Juicy in 5 locations: Westfield, London; Oxford Street, London; Birmingham; Manchester, Trafford Centre and Manchester high street. Samples of the perfume where distributed to the target audience, and staff communicated key messages to encourage purchase through Debenhams stores to receive a Juicy Couture wash bag as a token of appreciation.

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Written by becciedwards

September 26, 2011 at 1:13 pm

CoOp Pharmacy Health Roadshow

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CoOp took to the highstreets of Birmingham, Dundee, Salford and Blackpool to raise awareness of thier pharmacy facilities. A branded ‘health centre’ toured for 4 weeks, offering consumers informative leaflets with details of their nearest pharmacy, in-depth conversations about their health, consultations held by pharmacists to check blood pressure etc. along with a fantastic team of CoOp staff communicating key messages throughout the day.

Written by becciedwards

September 21, 2011 at 4:35 pm

Posted in experiential

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MINI Countryman “Expect Big Things”

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To drive awareness that the MINI Countryman is significantly bigger than the traditional MINI Cooper, 4 customised posters were created for London, Birmingham, Manchester and Glasgow. ┬áThe builds incorporated 1/2 life-size fibreglass models of the MINI Countryman, in which a bespoke large fibreglass lizard ‘lived’. To encourage people to find out more, the posters encouraged the viewer to search for “MINI big things”.

Written by rpsimkins

September 19, 2011 at 10:31 am

Posted in 48s, convergence, customisation

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