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Archive for October 2011

Green Giant AR Hi5 Event

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On 29th and 30th of October 2011 we took the ‘new’ Green Giant to the Trafford Centre, Manchester.  A virtual Green Giant appeared on the screen to encourage children/parents to come over to the staging area to see if they can Hi5 the Green Giant through a highly technical Augmented Reality (AR) set up. With oversized cans of sweetcorn, standout branding, Green Giant collateral and a branded team – it was hard to miss us. Photos of the participants were uploaded to a dedicated Facebook page after the event. In support of our event we saturated the Trafford Centre with OOH formats including POS 6’s, mall 6’s, bus mega rears and supersides.

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Written by becciedwards

October 29, 2011 at 4:13 pm

McCain Chips

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McCain launched an integrated marketing campaign to celebrate the chip making process from farm to fork and explain why “no-one makes chips quite like McCain.”  To illustrate that their chips are front and center we created seven roadside 2D specials that were made up of an oversize ‘delicious’ plate of chips and two large 2D trees that helped draw attention from pedestrians and motorist.  The specials were in London, Birmingham, Leeds, Liverpool, Manchester and York.

Written by brookeg2

October 17, 2011 at 12:00 pm

Posted in 2D, 48s

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Cadbury – Screme Egg

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Kraft Foods launched an outdoor campaign to support the limited edition Halloween-themed version of Cadbury Creme Egg, the Screme Egg. The outdoor campaign, built on the goo and splat concept with the new strapline “The goolish one”.  To enhance the campaign, Kraft used a special printing technique to illuminate key areas of the creative while keeping the overall mood “dark and goulish”. 

How we produced the special printing technique:
We took an acrylic 6 sheets and used block printing, multiple screen process and translucent effects to highlight certain areas of the creative.  This technique was incredibly impactful at night.

Written by brookeg2

October 17, 2011 at 12:00 pm

Posted in 6s, Lighting

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COTY Marc Jacobs 3D customisations

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Coty Prestige ran a campaign to promote fragrance Daisy Eau So Fresh by Marc Jacobs. The special was a unique build and was created using astro-turf for the background, a 2D cut-out of the bottle with raised lid and 3D foam flowers and lettering.  Three specials ran across the country, with two in London and one in Manchester.

Written by brookeg2

October 3, 2011 at 12:00 pm

Posted in 2D, 3D, 96s, customisation

British Gas Homecare

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To support the launch of Homecare, the ‘full service’ home care solution, British Gas wanted to own and ‘cover’ as many different OOH sites as possible. As part of this we wrapped the City Gateway Manchester Digital Tower, in which British Gas owned the entire loop.

Written by rpsimkins

October 3, 2011 at 10:39 am

Posted in Banner, customisation, DOOH, Screens

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