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Archive for February 2012

Eurostar Live

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Eurostar Live was a completely bespoke platform designed for 5 DOOH networks which allowed Eurostar to integrate live content (data, social and branded) into the outdoor campaign to support the new route to Amsterdam.

Content included:

– a countdown to when the next train to Amsterdam would depart from St Pancras

– a daily competition, which people entered via the hashtag #eurostarlive on Twitter

– a photo competition

– “today’s hidden Gem in Amsterdam”

This ran on the London Underground, Transvision, City Offices and Westfield White City


Written by rpsimkins

February 25, 2012 at 11:15 am

Posted in convergence, DOOH

Tagged with , , ,

M&S Valentine’s Day Augmented Reality Billboard

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To promote M&S’s Valentine’s Day products they ran a single Augmented Reality billboard in Waterloo.  Using Aurasma’s AR technology, the AR experience allowed viewers to view M&S products available on Valentine’s Day and Katya – the model on the billboard – came to life to offer a little extra Valentine’s Day inspiration. Staff on the ground encouraged participation.

Written by rpsimkins

February 10, 2012 at 3:40 pm

McCain brings heat and scent to the High Street

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McCain wanted to recreate the in-home experience of their new product direct to the consumers on the streets by bringing them to life through their special outdoor campaign.

3D jacket potatoes appeared at bus shelters across the UK, and are set to heat up the nation and set taste buds tingling during this cold snap. When consumers press a button on the poster, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab to accurately match the warming scent of McCain Ready Baked Jackets.

In a media first, the bus shelters will also dispense money off coupons, redeemable across multiple and independent retailers, to make it easier for consumers to trial McCain’s latest product.

Written by brookeg2

February 6, 2012 at 12:00 pm