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Archive for April 2012

Avengers Assemble Mural

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To celebrate the launch of the highly anticipated release of Avengers Assemble a media first live art mural was created in London. Over the course of four days the live art 96 sheet was created in Old Street with twitter followers voting on which character they wanted to see painted next. This was accompanied by a live video stream on Livestream which showed the mural being created in real time.

More than a million minutes of viewing time was recorded via a Livestream, with 806 votes cast via Twitter generating more than 2.2 million impacts. More than 50,000 additional video views and 1,600 likes were also generated.



Written by jonrgreaves

April 16, 2012 at 3:06 pm

Avengers Assemble

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To promote the new release of the Avengers Assemble, Disney/Marvel dominated the popular Ocean Battersea 7 site illustrating the dynamic characters featured in the film.  On 2x of the 7x sites, we created special builds consisting of 2D characters and 3D lettering.  The Avengers Assemble opened with record-breaking box office hits.

Written by brookeg2

April 16, 2012 at 12:00 pm