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Archive for June 2012

lastminute.com Live Campaign

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lastminute.com is taking-over XTP screens every Friday for the next 22 weeks, the full-day take-over is the first of its kind working with the Cloud & Compass LIVEPOSTER™ technology.

Running for 18 hours a day, The LIVEPOSTER™ technology allows for numerous daily executions meaning that adverts can be updated with the most recent offers and tailored to the changing audience throughout the day, maximising the campaign’s impact.

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Written by ryanhedditch

June 25, 2012 at 1:56 pm

Posted in convergence, DOOH

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Coca-Cola Olympic Pagoda

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As a partner of the London 2012 Olympic Games, Coca-Cola took over the JCD Pagoda and captured the Coca-Cola Olympic Spirit with vinyls on the glass, massive 2D cut-outs of athletes and the iconic Coca-Cola bottle.

Written by brookeg2

June 25, 2012 at 12:00 pm

Cadbury 6s – You win, if Team GB wins

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To support Cadbury’s on-pack promotion, entitled ‘You Win, if GB Wins’, we created mirror vinyls where consumers could go up and see their faces on an Olympic athletes body and ‘literarly’ showing them winning!

About the promotion: The promotion was easy; every pack contained a unique code on the inside of the wrapper which could be entered online at http://www.cadbury.co.uk or via text to receive a TeamGB and ParalympicsGB athlete’s name, an event that the athlete is competing in and the time of the final.  The premise was simple if that athlete wins then so does the consumer. If a consumer’s athlete wins in the final they will receive a cash prize linked to the medal won by that athlete – £20 for a gold medal, £10 for a silver or £5 for bronze.  This innovative promotion is set to bring to life the exhilaration of winning to consumers through the eyes of TeamGB and ParalympicGB athletes.

Written by brookeg2

June 25, 2012 at 12:00 pm

Posted in 6s, Materials, Printing

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Abraham Lincoln: Vampire Hunter – Live Mural

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To tease the release of Abraham Lincoln Vampire Hunter we executed a live mural for 20th Century Fox with the team from EndOfTheLine.  A competition ran on freshbloodhunt.com for people to design their interpretation of the forthcoming movie, with the winning design incorporated into the mural. More than 60 entries, 5,700 votes and 700 shares on Facebook, the winning mural was created over 3 (wet) nights in June.

Written by rpsimkins

June 11, 2012 at 10:25 am

Canon Ixus Experiential and Digital OOH Event

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To promote the launch of the new Ixus 500 & 510 cameras Canon created a unique event in Westfield Stratford. Experiential staff recruited shoppers to trial one of the cameras on their shopping trip and tasked to take photos that best showed off the features of the camera. On returning to the stand participants’ best photos were shown on the huge Four Dials Digital Screen in the heart of Westfield Stratford.

Written by jonrgreaves

June 9, 2012 at 2:57 pm

Posted in convergence, DOOH, experiential

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