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Archive for October 2012

Sony Mobile NFC-enabled Sound Showers

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A recent campaign by Sony Mobile invited the public to listen to a specially-mixed music track with perfect clarity in the centre of busy shopping malls, and download it directly to a mobile device.

Innovative ‘SoundShowers’ diminished ambient noise, whilst amplifying the specially-mixed track from music producer Benga to anyone who stood in front of the poster.

Additionally, participants could download the song by swiping a smartphone over the attached NFC/QR code-enabled touch point.

The experience reinforced the association of innovative technology with Sony, and demonstrated the potential of NFC-enabled smartphones to the public.

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Written by chrishyperspace

October 5, 2012 at 10:22 am

Posted in 6s, Sound showers

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Sony Xperia T – The Bond Phone: Double Printing

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To promote the launch of the Sony Xperia T – The Bond Phone, a double printing technique was used to increase the contrast between the black creative and the blue screen of the phone. The effect has the best impact at night.

Written by jonrgreaves

October 5, 2012 at 9:00 am

Guinness – Some Are Made of More

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To transform ordinary OOH sites into art installations Guinness ran two special build creative ideas to reinforce their brand messaging  of “Some Are Made Of More”.

One of the Special Builds was a 2D cut out of a leaf that had areas of it cut out artistically. The other special build utilised LED lighting to substantiate and amplify the creative.

Written by jonrgreaves

October 1, 2012 at 12:00 pm

McCain’s Hi-Five If You’re Having Chips Tonight!

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To encourage consumers to celebrate the feel good sensation of eating chips and to purchase McCain Home Chips “the nation’s favourite chip”, McCain created bus shelters appearing in London, York, Glasgow, Manchester and Nottingham and invited consumers to ‘high-five’ a giant hand. In return the consumer was rewarded with a cheering, whooping and also a money-off coupon for McCain Home Chips.

The campaign was supported with a much wider outdoor campaign.

McCain’s: Hi-Five If You’re Having Chips Tonight! (UK) from Posterscope on Vimeo.

Written by jonrgreaves

October 1, 2012 at 12:00 pm