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Archive for December 2012

Heathrow – Paddington Special

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Heathrow Airport promoted their Christmas campaign, highlighting that consumers could reserve gifts before they fly with a bespoke 2D cut out of a bow which was shared across the large format sites at the entrance of Paddington station.

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Written by jonrgreaves

December 26, 2012 at 9:00 am

Posted in 2D, 48s, Large Format, Production Technique

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Very.co.uk High Street NFC Shop

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In the run-up to Christmas, Very.co.uk asked Posterscope to come up with a way to give them high-street presence over the holiday season. Working with mobile commerce experts Proxama, Posterscope created a NFC-enabled shopping experience for Very in Liverpool:

Posterscope sourced a disused high-street store and installed huge vinyl wraps in the windows, each displaying products from ranges available on Very.co.uk. QR codes accompanied each item, sending passersby directly to purchase it online. In addition, an NFC-touchpoint directed people to the main store.

Written by chrishyperspace

December 24, 2012 at 12:32 pm

Posted in convergence, DOOH, mobile

Vauxhall Mokka – Don’t Blend In

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Vauxhall Mokka – Don’t Blend In from Posterscope on Vimeo.

Vauxhall cleverly changed the physical properties of 48 sheets on roadside to reinforce the Mokka’s tagline of  “Don’t Blend in” promoting the launch of the new vehicle.

Written by jonrgreaves

December 24, 2012 at 9:00 am