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Archive for March 2013

Dairylea “Moo-ing” 6s – Win a £10,000 Holiday!

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Dairylea Mooing 6s – Win a £10,000 Holiday! from Posterscope on Vimeo.

Dairylea launched an innovative “moo-ing” pack promotion giving families across the UK the chance to win one of 10 holidays of a lifetime! 10 packs of Dairylea portions and spreads contained a hidden sound box, which literally moo-ed when opened.

To bring the campaign to life, Hyperspace ran 24x point-of-sale moo-ing 6-sheets that were sensor activated and when someone would walk by the site on their way into the supermarket, they were greeted with the same friendly ‘moo’ that they would hear if they opened one of the 10x wining in store packs.

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Written by jonrgreaves

March 25, 2013 at 9:00 am

O2 Tracks UK Top 40 – Interactive Digital 6 Sheet with audio

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O2 ran a series of interactive  digital 6 sheets that mimicked the functionality of the new O2 Tracks app.

Members of the public could use the screens to  listen to the current Top 40 via three headphone jacks (for malls and roadside) or inbuilt speakers (in cinema foyers). The top 40 was updated each Monday morning.

The creative contained a simple “text to download”  call to action which enabled the public to download the app on the spot to their mobile device.

Written by jonrgreaves

March 18, 2013 at 9:00 am

Posted in 6s, DOOH, Screens, Sound showers

The Croods – Cromwell Road Domination

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To promote the theatrical release of the upcoming movie a full Cromwell Road domination took place. 3D lettering of the film’s title spread across 2 pairs of 96s with a complete 2D cut-out of The Croods Family taking centre stage.

The domination also featured 2D cut outs that bridged gaps between the 96s.

Written by jonrgreaves

March 12, 2013 at 9:00 am

Levi’s #501 – Display Case 6s

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Levi’s 501 London Outdoor Campaign Spring 2013 from Posterscope on Vimeo.

Levi’s wanted to re-energise the 501 business and re-establish the 501 as a culturally relevant jean. They wanted to break through the noise by highlighting the innovation in the product, with new colours being the centrepiece to their story.

6-sheets were used, however to add innovation we customised 8 bus shelters to showcase each colour of 501’s, with actual jeans hanging within the 6 sheet and a matched vinyl wrap to really bring the colour story to life.

Written by jonrgreaves

March 4, 2013 at 12:00 pm