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Archive for July 2013

Clinique Dynamically Different Moisturising Lotion+ : 2D Cut Outs

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To promote the launch of the new DDML+ by Clinique, a 2D cut out was created to be placed on premium large format sites. The 2D cutout featured the new DDML+ bottle inside a water balloon which extended above and below the 96s.

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Written by jonrgreaves

July 29, 2013 at 9:00 am

Fanta – Fruit Frenzy! : Interactive Digital 6s & Bus Shelter Stickers

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10 Interactive digital screens across the UK will promote Fanta’s ‘Fruit Throw’ game, by allowing users to play the game directly on screen and providing a hands-on experience for the participant. The screens, running on Roadside Bus Shelters and also in shopping malls will feature a local leaderboard, displaying the top scorers and encouraging competition with other gamers within the immediate area.

Consumers will be further encouraged to engage with the brand through unmissable Fanta-branded bus stops, which will be adorned with moveable Fanta stickers. People will be encouraged to take photos of themselves pulling their best ‘Fanta face’ with the stickers, before posting images on the official ‘are you game?’ Fanta Facebook page for a chance to win prizes.  In addition, other Roadside and Mall 6s will encourage the ‘Fanta Teens’ to take part in challenges, posing with the 6s poster and uploading their photos to Facebook.

Written by jonrgreaves

July 29, 2013 at 9:00 am

Clinique Dynamically Different Moisturising Lotion+: 6s Lenticulars

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To promote the launch of the new DDML+ by Clinique, 6s lenticulars were used to create a disruptive eye-catching effect. The lenticular gave the creative a 3D effect  with the new DDML+ bottle encased inside a water balloon  

Written by jonrgreaves

July 15, 2013 at 9:00 am

Posted in 6s, customisation, Lenticular

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