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Archive for August 2013

O2 4G – Live Streaming Event

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O2 promoted the launch of their new super fast 4G service by a live streaming a special Plan B concert at the O2 Shepard’s Bush Empire. The live stream was displayed at Eat Street at Westfield London and on the Transvision screen at London Victoria.

Both locations had a complementary experiential area with O2 branded headphones so people could stop and listen to the performance.

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Written by jonrgreaves

August 29, 2013 at 9:00 am

MINI Not Normal – Cromwell Road Digital Gateway Domination

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To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.

As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.

Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

The campaign was part of the MINI Not Normal campaign running across multiple formats.

Written by jonrgreaves

August 26, 2013 at 9:00 am

British Gas Smart Meters – Lenticular 6s

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To demonstrate how British Gas Smart Meters work in your home in a compelling and creative way a lenticular “flip” technique was used. The “flip” technique interlaces two static images together that flip between each other as the viewer looks at the site from different angles.

Advertising manager at British Gas, Amy Holland, stated: “This campaign is designed to drive awareness of the benefits to our customers of upgrading to smart meters. Using lenticulars in this way is the perfect creative illustration of the hidden nature of energy consumption and is a clever way to transform the way customers view it, bringing to life the benefits of smart meters in a very powerful way.”

The campaign ran nationally across 6s.

Written by jonrgreaves

August 12, 2013 at 9:00 am