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Archive for October 2013

BMW i3 Electric Car – 2D Customisations With Halo Lighting Techniques

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BMW i3 LED Specials – Halo Lighting Technique from Posterscope on Vimeo.

BMW wanted to create buzz and impact surrounding the launch of the BMW i3 electric car in the UK. Hyperspace worked in tandem with creative agency WCRS to create a customisation that effectively conveyed its key characteristics of the new model.

The resulting production was a group of 2D cut-out on 48sheets, lit from behind to create a ‘halo’ effect. The headlights and grill piece were constructed to appear illuminated during evenings, creating a distinctive sight in insight-driven key locations across the country.

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Written by chrishyperspace

October 29, 2013 at 12:52 pm

Baileys Chocolat Luxe – Large Format 3D Customisation

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To enhance the impact of the Baileys Chocolat Luxe launch, the deliciously seductive new drink in the Baileys range, 3D bottles were created and placed on large format premium locations.

The beautifully crafted 3D bottles were wrapped in gold foil with the brand unveiled by a single tear. This gave the customisation  the look and feel of a special luxury product that had just been revealed to the world.

Written by jonrgreaves

October 7, 2013 at 9:00 am