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Archive for November 2013

Wickes – Imitation Building Site

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Pairing with psLIVE, Hyperspace constructed a series of customisations on the Elephant & Castle Roundabout in order to bring a building site into city life.

The activity took place over a two week in-charge, beginning with bollards & barriers blocking off the site and culminating in the construction of the customisations.

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Written by chrishyperspace

November 25, 2013 at 9:00 am

Posted in Needs category

East Coast – Edinburgh Haymarket Special Domination

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In the build up to the festive season, with many people travelling around the country to be with friends and family, East Coast dominated the Edinburgh Haymarket site with a 2D & 3D customisation spanning across all 4 96s. 

This first-of-its-kind customisation is strategically placed to engage business and leisure flyers traveling from Edinburgh to London, encouraging them to travel by train and ‘Feel at Home’.

In line with their ‘Feel at Home’  creative, the site transformed an East Coast train with  front doors, a friendly cat in the window and hanging plants, helping to portray a sense of home comfort. At night, lighting technologies bring the train to life with warm-lit images that convey a cozy and relaxing scene.

Written by jonrgreaves

November 6, 2013 at 9:00 am