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Archive for December 2013

GoCompare.com – Large Format 2D Customisation

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In a first for the brand, GoCompare.com ran a series of 2D customisations on 96 sheets in line with their re-branding away from Gio Compario.

The customisation was a place sign welcoming people to the “LandofsavingmoneyandgettingtherightdealgogoGoCompare”, designed to be so long that it wouldn’t fit on the 96 sheet.

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Written by jonrgreaves

December 30, 2013 at 9:00 am

O2 4G – Large Format 2D & 3D Customisation

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For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.

The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.

The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.

Written by jonrgreaves

December 2, 2013 at 9:00 am