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Archive for March 2014

Coca-Cola 3D Bottle Customisation

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Coca-Cola 3D Bottle Customisations – March 2014 from Posterscope on Vimeo.

To launch their new 1.5L product Coca-Cola created 28 3D customisations of the new contour bottle to display on 48sheets across the country.

The new bottle shape was in response to changing consumer behaviour and the insight that consumers preferred the contour shape found in their smaller sized bottles.

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Written by jonrgreaves

March 24, 2014 at 9:00 am

Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature

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Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.

A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.

Written by jonrgreaves

March 24, 2014 at 9:00 am

Muppets Most Wanted – Constantine’s Evil Selfies

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Muppets Most Wanted – Eat Street from Ocean Outdoor on Vimeo.

 

For one weekend only The Muppets took over the Eat street screen at Westfield White City to display people’s evil selfies.

Passers-by were encouraged to have their photo taken by experiential staff which was then uploaded to the digital screen via Eat Street’s Wi-Fi capabilities and altered to display Constantine’s signature beauty spot.

The photos were also uploaded to the official Instagram account with the hashtag “#badfrog“ Participants could then later go onto Instagram or onto http://www.badfrog.me/ to see find their evil selfie.

Written by jonrgreaves

March 22, 2014 at 9:00 am