Hyperspace Portfolio

All projects

Archive for May 2014

Tennent’s Lemon T – Scented 6Sheets

leave a comment »

Tennent’s Lemon T – described as a ‘light lager with a refreshing lemon taste’ – is designed to appeal to those looking for a fresh alternative, particularly over the summer months.

To convey this in Out-of-Home scented bus shelters were placed in both in Edinburgh on bustling Princes Street and in the Glasgow Underground at Buchanan Street Station. The scent offered consumers a refreshing lemon scent in unexpected locations.

Advertisements

Written by jonrgreaves

May 19, 2014 at 9:00 am

Posted in 6s, customisation, scent

Tagged with , , , ,

Cubanisto – Day & Night Printing

leave a comment »

Cubanisto – Discover the Spirit Within: Day/Night Timelapse from Posterscope on Vimeo.

AB Inbev launched the brand new Spirit-Beer Cusbanisto with the help of a Day & Night printing technique, allowing Cubanisto to alter their creative once night falls, perfect for attracting their target audience who will be drinking long into the summer nights.

During the day the standard 6sheet creative is displayed, until night falls when the creative comes alive and the spirit within is unleashed.

Written by jonrgreaves

May 19, 2014 at 9:00 am

Johnnie Walker Murals – Go Bold With Johnnie & Ginger

leave a comment »

In support of Johnnie Walkers ‘Go Bold’ with Johnnie & Ginger summer campaign , 2 Murals were painted in the lively, urban areas of Brixton & Shoreditch in high footfall locations. The hand painted artwork encouraged the public to ‘Go Bold’ and try the combination of Johnnie Walker & Ginger Ale.

The murals supported wider Digital OOH activity which drove the public into bars and encouraged them to take a ‘Go Bold’ selfie which was shown on Digital 6sheets across London. The selfie also entered them into a competition to win a trip to Berlin.

Written by jonrgreaves

May 19, 2014 at 9:00 am

Posted in Large Format, mural

Tagged with , , , ,