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Archive for the ‘convergence’ Category

Center Parcs – Waterloo Station

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To launch the new Center Parcs village at Woburn Forest, both experiential zones and the Waterloo motion screen at Waterloo Station were taken over for a 5 day domination to showcase the range of activities offered at the parks. These included a virtual archery game using bows connected to Nexus smartphones where commuters could play for the chance to win a £1000 prize. Zone two featured a 90 second zipwire experience using the Oculus Rift virtual reality headsets. Participants saw themselves walking through the high ropes course at one of the villages before descending over the lake and greeted on the other side by a Center Parcs employee. The campaign was deemed a huge success, with the virtual archery seeing over 500 people playing each day and was featured in numerous trade publications. The campaign was also a great example of how you can utilise the motion screen and the experiential zones in an exciting and innovative way.

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Written by dominiquefyson

June 9, 2014 at 7:00 am

Muppets Most Wanted – Constantine’s Evil Selfies

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Muppets Most Wanted – Eat Street from Ocean Outdoor on Vimeo.

 

For one weekend only The Muppets took over the Eat street screen at Westfield White City to display people’s evil selfies.

Passers-by were encouraged to have their photo taken by experiential staff which was then uploaded to the digital screen via Eat Street’s Wi-Fi capabilities and altered to display Constantine’s signature beauty spot.

The photos were also uploaded to the official Instagram account with the hashtag “#badfrog“ Participants could then later go onto Instagram or onto http://www.badfrog.me/ to see find their evil selfie.

Written by jonrgreaves

March 22, 2014 at 9:00 am

O2 4G – Live Streaming Event

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O2 promoted the launch of their new super fast 4G service by a live streaming a special Plan B concert at the O2 Shepard’s Bush Empire. The live stream was displayed at Eat Street at Westfield London and on the Transvision screen at London Victoria.

Both locations had a complementary experiential area with O2 branded headphones so people could stop and listen to the performance.

Written by jonrgreaves

August 29, 2013 at 9:00 am

Fanta – Fruit Frenzy! : Interactive Digital 6s & Bus Shelter Stickers

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10 Interactive digital screens across the UK will promote Fanta’s ‘Fruit Throw’ game, by allowing users to play the game directly on screen and providing a hands-on experience for the participant. The screens, running on Roadside Bus Shelters and also in shopping malls will feature a local leaderboard, displaying the top scorers and encouraging competition with other gamers within the immediate area.

Consumers will be further encouraged to engage with the brand through unmissable Fanta-branded bus stops, which will be adorned with moveable Fanta stickers. People will be encouraged to take photos of themselves pulling their best ‘Fanta face’ with the stickers, before posting images on the official ‘are you game?’ Fanta Facebook page for a chance to win prizes.  In addition, other Roadside and Mall 6s will encourage the ‘Fanta Teens’ to take part in challenges, posing with the 6s poster and uploading their photos to Facebook.

Written by jonrgreaves

July 29, 2013 at 9:00 am

Very.co.uk High Street NFC Shop

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In the run-up to Christmas, Very.co.uk asked Posterscope to come up with a way to give them high-street presence over the holiday season. Working with mobile commerce experts Proxama, Posterscope created a NFC-enabled shopping experience for Very in Liverpool:

Posterscope sourced a disused high-street store and installed huge vinyl wraps in the windows, each displaying products from ranges available on Very.co.uk. QR codes accompanied each item, sending passersby directly to purchase it online. In addition, an NFC-touchpoint directed people to the main store.

Written by chrishyperspace

December 24, 2012 at 12:32 pm

Posted in convergence, DOOH, mobile

Jamie Oliver – 15 Minute Meals

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In order to  promote Jamie Oliver’s new “15 Minute Meals” book fans were encouraged to take pictures of their 15 minute meal with Instagram and upload the pictures to Facebook with “Cook It, Snap It & Share It” messaging.

The pictures were uploaded to be ready for the key evening commuter daypart to specifically target those consumers who considered themselves to be “time poor” but know they should be cooking more for health and financial reasons.

The campaign worked alongside the Facebook page with Jamie Oliver also promoting the campaign through his Facebook and Twitter pages.

Written by jonrgreaves

September 26, 2012 at 12:00 pm

Nestlé – We Will Find You

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With the launch of Nestlé’s ‘We Will Find You’ campaign, where £10,000 can be won with special bars with GPS locators inside the packaging, 6 sheets were placed across the country with QR codes and NFC tags that would send the user to a site to inform them how many bars were left out there to be found.

Written by jonrgreaves

September 17, 2012 at 12:00 pm

Posted in 6s, convergence

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