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Archive for the ‘creating channels’ Category

O2 4G – Live Streaming Event

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O2 promoted the launch of their new super fast 4G service by a live streaming a special Plan B concert at the O2 Shepard’s Bush Empire. The live stream was displayed at Eat Street at Westfield London and on the Transvision screen at London Victoria.

Both locations had a complementary experiential area with O2 branded headphones so people could stop and listen to the performance.

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Written by jonrgreaves

August 29, 2013 at 9:00 am

Carte Noire Instinct – Savour the Intensity of the Moment

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Carte Noire immersed shoppers at Westfield Stratford City with an intense and immersive experience for the launch of Carte Noire Instinct. As shoppers passed the window installation the 5m tall interactive screen activated and augmented the reality around them. As they moved closer the experience intensified and reality became more distorted.

We’ve recreated the intensity inside every tin of Wholebean Instant with a window display like you’ve never seen before. Visit facebook.com/cartenoireuk or twitter.com/CarteNoireUK

Using Kinect, a live camera feed, motion tracking technology, cinematic visual and sound effects, and enormous LCD screens we turned an ordinary shop window in London into the most intense window in town.

Work Club came up with the concept behind the piece and the project as executed with the design consultancy AllofUs and Posterscope.

Written by jonrgreaves

April 11, 2013 at 9:00 am

Santander 123 Shrewsbury Event

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To promote their 123 Current Account and credit card Santander wanted to save the people of Shrewsbury £1 million. They did this by creating a three day event in the heart of the town with experiential staff capturing the combined savings for if everybody switched to the 123 Products. Hyperspace assisted with this project by creating new out of home displays across the town.

Written by jonrgreaves

August 30, 2012 at 9:56 am

Red Stripe – Makers of Notting Hill Carnival

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To celebrate Red Stripe’s involvement and link to the roots of the Notting Hill Carnival they secured the rights to use a highly visible store front takeover in the heart of the carnival on Portobello Road. Exclusive photography of the ‘Makers of the Carnival’ were commissioned and reproduced on the wooden boards protecting the store front. Hyperspace assisted in the site selection and production processes.

Written by jonrgreaves

August 26, 2012 at 10:10 am

Abraham Lincoln: Vampire Hunter – Live Mural

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To tease the release of Abraham Lincoln Vampire Hunter we executed a live mural for 20th Century Fox with the team from EndOfTheLine.  A competition ran on freshbloodhunt.com for people to design their interpretation of the forthcoming movie, with the winning design incorporated into the mural. More than 60 entries, 5,700 votes and 700 shares on Facebook, the winning mural was created over 3 (wet) nights in June.

Written by rpsimkins

June 11, 2012 at 10:25 am

Avengers Assemble Mural

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To celebrate the launch of the highly anticipated release of Avengers Assemble a media first live art mural was created in London. Over the course of four days the live art 96 sheet was created in Old Street with twitter followers voting on which character they wanted to see painted next. This was accompanied by a live video stream on Livestream which showed the mural being created in real time.

More than a million minutes of viewing time was recorded via a Livestream, with 806 votes cast via Twitter generating more than 2.2 million impacts. More than 50,000 additional video views and 1,600 likes were also generated.

 

Written by jonrgreaves

April 16, 2012 at 3:06 pm

Beck’s Green Box Project

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In an ambitious campaign the first of its type, Beck’s deployed 2m x 2m x 2m Green Boxes in London, North America and Italy which acted as Augmented Reality keys that unlocked specially created audio-visual artistic commissions.  On downloading and opening the Beck’s Key iPhone or iPad app a participant could unlock the AV artwork by pointing the phone’s camera at a Green Box.  Boxes were placed on the roof of Village Underground in Shoreditch, inside Hoxton Square, on the balcony of Koko nightclub in Camden, Camden Stables market, and Cathedral Gardens in Manchester.

Written by rpsimkins

July 18, 2011 at 4:45 pm