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Archive for the ‘48s’ Category

BMW i3 Electric Car – 2D Customisations With Halo Lighting Techniques

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BMW i3 LED Specials – Halo Lighting Technique from Posterscope on Vimeo.

BMW wanted to create buzz and impact surrounding the launch of the BMW i3 electric car in the UK. Hyperspace worked in tandem with creative agency WCRS to create a customisation that effectively conveyed its key characteristics of the new model.

The resulting production was a group of 2D cut-out on 48sheets, lit from behind to create a ‘halo’ effect. The headlights and grill piece were constructed to appear illuminated during evenings, creating a distinctive sight in insight-driven key locations across the country.

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Written by chrishyperspace

October 29, 2013 at 12:52 pm

MINI Not Normal – Cromwell Road Digital Gateway Domination

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To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.

As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.

Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

The campaign was part of the MINI Not Normal campaign running across multiple formats.

Written by jonrgreaves

August 26, 2013 at 9:00 am

National Trust for Scotland – One Wee Step

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The National Trust for Scotland launched a bespoke billboard created entirely from walking boots, to promote its One Wee Step mountain conservation campaign.

Amy Gunn, direct marketing manager at National Trust for Scotland, said: “We believe this innovative campaign has the power to engage the public in a very unique way, while helping to communicate the message of the National Trust for Scotland’s important mountain and countryside work. It was great to work with Posterscope, drawing on their expertise, to help deliver this highly bespoke ad. We hope the billboard encourages commuters to support the valuable conservation work we do.”

This is a great example of how an outdoor ad campaign can move beyond promoting a message to create a compelling narrative. By inviting the public to become part of the creative, the ad highlights the National Trust for Scotland’s conservation work in a very personal way.

Watch how old boots protect our mountains from NTS on Vimeo.

Written by jonrgreaves

June 3, 2013 at 9:00 am

Heathrow – Paddington Special

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Heathrow Airport promoted their Christmas campaign, highlighting that consumers could reserve gifts before they fly with a bespoke 2D cut out of a bow which was shared across the large format sites at the entrance of Paddington station.

Written by jonrgreaves

December 26, 2012 at 9:00 am

Posted in 2D, 48s, Large Format, Production Technique

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Vauxhall Mokka – Don’t Blend In

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Vauxhall Mokka – Don’t Blend In from Posterscope on Vimeo.

Vauxhall cleverly changed the physical properties of 48 sheets on roadside to reinforce the Mokka’s tagline of  “Don’t Blend in” promoting the launch of the new vehicle.

Written by jonrgreaves

December 24, 2012 at 9:00 am

Sainsbury’s Christmas Days – “Will the Lights Work?” Day

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In celebration of the Christmas Season Sainsbury’s are acknowledging that Christmas is not just about Christmas day but about lots of other “Days” in the holiday season.

As part of their Christmas Days campaign the “Will the Lights Work?” Day was promoted though the use of Twinkling LEDs which were implemented in 6 sheets, 48 sheets and interactive 6 sheets. The interactive 6 sheets allowed the user to turn on a plug socket and experience “Will the Lights Work?” Day first hand.

Sainsbury’s Christmas Days – “Will the Lights Work?” Day from Posterscope on Vimeo.

 

Written by jonrgreaves

November 26, 2012 at 12:00 pm

Guinness – Some Are Made of More

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To transform ordinary OOH sites into art installations Guinness ran two special build creative ideas to reinforce their brand messaging  of “Some Are Made Of More”.

One of the Special Builds was a 2D cut out of a leaf that had areas of it cut out artistically. The other special build utilised LED lighting to substantiate and amplify the creative.

Written by jonrgreaves

October 1, 2012 at 12:00 pm