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Archive for the ‘6s’ Category

Coke – Christmas Wrapping Paper 6sheet

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Written by chrishyperspace

December 11, 2014 at 11:53 am

Coke – LED Electroluminescent 6sheets

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Written by chrishyperspace

December 1, 2014 at 12:36 pm

Posted in 6s, EL

Fox – Penguins Of Madagascar – Edgware Road Customisation

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Written by chrishyperspace

November 16, 2014 at 12:25 pm

Posted in 6s, DOOH

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Tennent’s Lemon T – Scented 6Sheets

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Tennent’s Lemon T – described as a ‘light lager with a refreshing lemon taste’ – is designed to appeal to those looking for a fresh alternative, particularly over the summer months.

To convey this in Out-of-Home scented bus shelters were placed in both in Edinburgh on bustling Princes Street and in the Glasgow Underground at Buchanan Street Station. The scent offered consumers a refreshing lemon scent in unexpected locations.

Written by jonrgreaves

May 19, 2014 at 9:00 am

Posted in 6s, customisation, scent

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Cubanisto – Day & Night Printing

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Cubanisto – Discover the Spirit Within: Day/Night Timelapse from Posterscope on Vimeo.

AB Inbev launched the brand new Spirit-Beer Cusbanisto with the help of a Day & Night printing technique, allowing Cubanisto to alter their creative once night falls, perfect for attracting their target audience who will be drinking long into the summer nights.

During the day the standard 6sheet creative is displayed, until night falls when the creative comes alive and the spirit within is unleashed.

Written by jonrgreaves

May 19, 2014 at 9:00 am

Mr Peabody and Sherman – Interactive Digital 6Sheet with Augmented Reality

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Interactive Digital 6Sheet with Augmented Reality – Mr Peabody and Sherman from Posterscope on Vimeo.

For the launch of new film Mr. Peabody and Sherman, an interactive 6-sheet campaign featuring augmented reality was placed in 5 malls across the UK. The public could choose from 3 different eras from history and overlay the corresponding accessories on their head. They could also overlay Mr. Peabody’s iconic glasses and bow-tie onto themselves before having their picture taken.

The public were encouraged to enter their e-mail address for their photos to be sent to them. They could then choose to share their pictures with friends and family.

Written by jonrgreaves

January 27, 2014 at 9:00 am

MINI Not Normal – Cromwell Road Digital Gateway Domination

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To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.

As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.

Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

The campaign was part of the MINI Not Normal campaign running across multiple formats.

Written by jonrgreaves

August 26, 2013 at 9:00 am