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Archive for the ‘Screens’ Category

Mr Peabody and Sherman – Interactive Digital 6Sheet with Augmented Reality

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Interactive Digital 6Sheet with Augmented Reality – Mr Peabody and Sherman from Posterscope on Vimeo.

For the launch of new film Mr. Peabody and Sherman, an interactive 6-sheet campaign featuring augmented reality was placed in 5 malls across the UK. The public could choose from 3 different eras from history and overlay the corresponding accessories on their head. They could also overlay Mr. Peabody’s iconic glasses and bow-tie onto themselves before having their picture taken.

The public were encouraged to enter their e-mail address for their photos to be sent to them. They could then choose to share their pictures with friends and family.


Written by jonrgreaves

January 27, 2014 at 9:00 am

MINI Not Normal – Cromwell Road Digital Gateway Domination

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To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.

As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.

Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

The campaign was part of the MINI Not Normal campaign running across multiple formats.

Written by jonrgreaves

August 26, 2013 at 9:00 am

Fanta – Fruit Frenzy! : Interactive Digital 6s & Bus Shelter Stickers

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10 Interactive digital screens across the UK will promote Fanta’s ‘Fruit Throw’ game, by allowing users to play the game directly on screen and providing a hands-on experience for the participant. The screens, running on Roadside Bus Shelters and also in shopping malls will feature a local leaderboard, displaying the top scorers and encouraging competition with other gamers within the immediate area.

Consumers will be further encouraged to engage with the brand through unmissable Fanta-branded bus stops, which will be adorned with moveable Fanta stickers. People will be encouraged to take photos of themselves pulling their best ‘Fanta face’ with the stickers, before posting images on the official ‘are you game?’ Fanta Facebook page for a chance to win prizes.  In addition, other Roadside and Mall 6s will encourage the ‘Fanta Teens’ to take part in challenges, posing with the 6s poster and uploading their photos to Facebook.

Written by jonrgreaves

July 29, 2013 at 9:00 am

O2 Tracks UK Top 40 – Interactive Digital 6 Sheet with audio

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O2 ran a series of interactive  digital 6 sheets that mimicked the functionality of the new O2 Tracks app.

Members of the public could use the screens to  listen to the current Top 40 via three headphone jacks (for malls and roadside) or inbuilt speakers (in cinema foyers). The top 40 was updated each Monday morning.

The creative contained a simple “text to download”  call to action which enabled the public to download the app on the spot to their mobile device.

Written by jonrgreaves

March 18, 2013 at 9:00 am

Posted in 6s, DOOH, Screens, Sound showers

C4 – Hotel GB

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To promote the premiere of Hotel GB on Channel 4 “peep hole” 6 sheets were installed in bus shelters in key London locations. Viewers were able to walk up to the 6 sheet and peek through a hole hosting a video specifically created the OOH campaign.

Written by jonrgreaves

September 17, 2012 at 12:00 pm

Intel Ultrabook: Augmented Reality Bus Shelter

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Intel Ultrabook – Augmented Reality Bus Shelter from Posterscope on Vimeo.

To promote the launch of Intel’s Ultrabook and make everything else seem old fashioned an augmented reality campaign was created where users could choose from one of three settings: Medieval, Western and Kung Fu.

From these scenarios a live video feed of the user was augmented to add headwear onto them that made them fit in with the setting they had chosen. The user then had the opportunity to have their picture taken and upload it to Facebook where the best photos will make the Intel Ultrabook Hall of Fame.

Written by jonrgreaves

September 3, 2012 at 12:00 pm

McDonald’s We All Make The Games

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To celebrate The London 2012 Olympic and Paralympic Games McDonald’s, an official sponsor, launched a multimillion pound responsive campaign with user generated content. ‘We All Make The Games’ used a multitude of media channels with a massive Out-of-Home push to document, replay and celebrate the people, moments, and emotions that helped  make the London 2012 Olympic and Paralympic Games a spectacular event and nationwide celebration.

Users were able to upload their pictures to the Official McDonald’s Facebook page and the best were selected and displayed across digital screens and on the Facebook Page.

Written by jonrgreaves

July 27, 2012 at 12:00 pm