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Archive for the ‘96s’ Category

Strongbow Cloudy Apple

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To launch the brand new Cloudy Apply Cider by Strongbow, we create a series of 2D customisations around London. This included the prestigious Cromwell Road and a selection of 96sheets.

This campaign supported a large experiential campaign that travelling to four key cities and incorporated an old school buzzer game and on-site sampling. There was also a large standard OOH campaign across roadside, bus, rail and underground.

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Written by dominiquefyson

August 24, 2015 at 3:16 pm

Posted in 2D, 96s, customisation, Large Format

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Fox – Exodus – Cromwell Road Customisation

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Written by chrishyperspace

December 11, 2014 at 12:46 pm

Posted in 96s, customisation

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Greggs Bakery #FreshBillboard

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To promote their new fresh sandwich range, Greggs Bakery wanted to create a ‘Fresh Billboard’. Over the course of 4 days a street artist painted a new sandwich from the new range, and the public were encouraged to go onto Twitter and guess the sandwich using the hashtag #FreshBillboard. Brand ambassadors were also used to hand out free sandwich vouchers that could be redeemed in any Greggs store.

Written by dominiquefyson

August 27, 2014 at 2:49 pm

Posted in 96s, mural

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Coca-Cola 3D Bottle Customisation

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Coca-Cola 3D Bottle Customisations – March 2014 from Posterscope on Vimeo.

To launch their new 1.5L product Coca-Cola created 28 3D customisations of the new contour bottle to display on 48sheets across the country.

The new bottle shape was in response to changing consumer behaviour and the insight that consumers preferred the contour shape found in their smaller sized bottles.

Written by jonrgreaves

March 24, 2014 at 9:00 am

Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature

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Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.

A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.

Written by jonrgreaves

March 24, 2014 at 9:00 am

GoCompare.com – Large Format 2D Customisation

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In a first for the brand, GoCompare.com ran a series of 2D customisations on 96 sheets in line with their re-branding away from Gio Compario.

The customisation was a place sign welcoming people to the “LandofsavingmoneyandgettingtherightdealgogoGoCompare”, designed to be so long that it wouldn’t fit on the 96 sheet.

Written by jonrgreaves

December 30, 2013 at 9:00 am

O2 4G – Large Format 2D & 3D Customisation

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For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.

The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.

The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.

Written by jonrgreaves

December 2, 2013 at 9:00 am