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Archive for the ‘Large Format’ Category

Strongbow Cloudy Apple

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To launch the brand new Cloudy Apply Cider by Strongbow, we create a series of 2D customisations around London. This included the prestigious Cromwell Road and a selection of 96sheets.

This campaign supported a large experiential campaign that travelling to four key cities and incorporated an old school buzzer game and on-site sampling. There was also a large standard OOH campaign across roadside, bus, rail and underground.

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Written by dominiquefyson

August 24, 2015 at 3:16 pm

Posted in 2D, 96s, customisation, Large Format

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Johnnie Walker Murals – Go Bold With Johnnie & Ginger

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In support of Johnnie Walkers ‘Go Bold’ with Johnnie & Ginger summer campaign , 2 Murals were painted in the lively, urban areas of Brixton & Shoreditch in high footfall locations. The hand painted artwork encouraged the public to ‘Go Bold’ and try the combination of Johnnie Walker & Ginger Ale.

The murals supported wider Digital OOH activity which drove the public into bars and encouraged them to take a ‘Go Bold’ selfie which was shown on Digital 6sheets across London. The selfie also entered them into a competition to win a trip to Berlin.

Written by jonrgreaves

May 19, 2014 at 9:00 am

Posted in Large Format, mural

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Emirates Clapham Colossus – 2D Customisation

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Emirates took advantage of the Clapham Colossus and placed a large 2D customisation of their extraordinary A380 aeroplane, which is now available on flights from London Gatwick.

The Clapham Colossus was the perfect location for the customisation as the site is situated on the main rail line from London to Gatwick. It also runs the Gatwick Express service which has trains going to London Gatwick from London Victoria every 15 minutes.

Written by jonrgreaves

April 22, 2014 at 9:00 am

Coca-Cola 3D Bottle Customisation

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Coca-Cola 3D Bottle Customisations – March 2014 from Posterscope on Vimeo.

To launch their new 1.5L product Coca-Cola created 28 3D customisations of the new contour bottle to display on 48sheets across the country.

The new bottle shape was in response to changing consumer behaviour and the insight that consumers preferred the contour shape found in their smaller sized bottles.

Written by jonrgreaves

March 24, 2014 at 9:00 am

Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature

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Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.

A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.

Written by jonrgreaves

March 24, 2014 at 9:00 am

Muppets Most Wanted – Constantine’s Evil Selfies

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Muppets Most Wanted – Eat Street from Ocean Outdoor on Vimeo.

 

For one weekend only The Muppets took over the Eat street screen at Westfield White City to display people’s evil selfies.

Passers-by were encouraged to have their photo taken by experiential staff which was then uploaded to the digital screen via Eat Street’s Wi-Fi capabilities and altered to display Constantine’s signature beauty spot.

The photos were also uploaded to the official Instagram account with the hashtag “#badfrog“ Participants could then later go onto Instagram or onto http://www.badfrog.me/ to see find their evil selfie.

Written by jonrgreaves

March 22, 2014 at 9:00 am

East Coast – Edinburgh Haymarket Special Domination

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In the build up to the festive season, with many people travelling around the country to be with friends and family, East Coast dominated the Edinburgh Haymarket site with a 2D & 3D customisation spanning across all 4 96s. 

This first-of-its-kind customisation is strategically placed to engage business and leisure flyers traveling from Edinburgh to London, encouraging them to travel by train and ‘Feel at Home’.

In line with their ‘Feel at Home’  creative, the site transformed an East Coast train with  front doors, a friendly cat in the window and hanging plants, helping to portray a sense of home comfort. At night, lighting technologies bring the train to life with warm-lit images that convey a cozy and relaxing scene.

Written by jonrgreaves

November 6, 2013 at 9:00 am