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Archive for the ‘Shelter Wrap’ Category

Levi’s #501 – Display Case 6s

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Levi’s 501 London Outdoor Campaign Spring 2013 from Posterscope on Vimeo.

Levi’s wanted to re-energise the 501 business and re-establish the 501 as a culturally relevant jean. They wanted to break through the noise by highlighting the innovation in the product, with new colours being the centrepiece to their story.

6-sheets were used, however to add innovation we customised 8 bus shelters to showcase each colour of 501’s, with actual jeans hanging within the 6 sheet and a matched vinyl wrap to really bring the colour story to life.

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Written by jonrgreaves

March 4, 2013 at 12:00 pm

Semichem – Scented Bus Shelter

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In order to promote a brand new fragrance Semichem implemented a scent dispenser into a bus shelter. The shelter was made to stand out further will a full shelter wrap promoting the new fragrance.

A QR code was also placed on the vinyl wrap to allow people passing or waiting at the bus stop to order the new fragrance through their mobile device if they liked what they smelt.

Semichem’s Tulisa TFB Scented Bus Shelter from Posterscope on Vimeo.

 

Written by jonrgreaves

November 26, 2012 at 12:00 pm

Posted in 6s, Shelter Wrap

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McCain’s Hi-Five If You’re Having Chips Tonight!

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To encourage consumers to celebrate the feel good sensation of eating chips and to purchase McCain Home Chips “the nation’s favourite chip”, McCain created bus shelters appearing in London, York, Glasgow, Manchester and Nottingham and invited consumers to ‘high-five’ a giant hand. In return the consumer was rewarded with a cheering, whooping and also a money-off coupon for McCain Home Chips.

The campaign was supported with a much wider outdoor campaign.

McCain’s: Hi-Five If You’re Having Chips Tonight! (UK) from Posterscope on Vimeo.

Written by jonrgreaves

October 1, 2012 at 12:00 pm

C4 – Hotel GB

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To promote the premiere of Hotel GB on Channel 4 “peep hole” 6 sheets were installed in bus shelters in key London locations. Viewers were able to walk up to the 6 sheet and peek through a hole hosting a video specifically created the OOH campaign.

Written by jonrgreaves

September 17, 2012 at 12:00 pm

Intel Ultrabook: Augmented Reality Bus Shelter

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Intel Ultrabook – Augmented Reality Bus Shelter from Posterscope on Vimeo.

To promote the launch of Intel’s Ultrabook and make everything else seem old fashioned an augmented reality campaign was created where users could choose from one of three settings: Medieval, Western and Kung Fu.

From these scenarios a live video feed of the user was augmented to add headwear onto them that made them fit in with the setting they had chosen. The user then had the opportunity to have their picture taken and upload it to Facebook where the best photos will make the Intel Ultrabook Hall of Fame.

Written by jonrgreaves

September 3, 2012 at 12:00 pm

McCain brings heat and scent to the High Street

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McCain wanted to recreate the in-home experience of their new product direct to the consumers on the streets by bringing them to life through their special outdoor campaign.

3D jacket potatoes appeared at bus shelters across the UK, and are set to heat up the nation and set taste buds tingling during this cold snap. When consumers press a button on the poster, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab to accurately match the warming scent of McCain Ready Baked Jackets.

In a media first, the bus shelters will also dispense money off coupons, redeemable across multiple and independent retailers, to make it easier for consumers to trial McCain’s latest product.

Written by brookeg2

February 6, 2012 at 12:00 pm

Yell reviews

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Using interactive digital screens embedded in 20 bus shelters around the country to show hyper-local consumer generated reviews on Yell. Users can drill down into more detail to read the full review using the on-screen interface.

Written by robmcglynn

February 28, 2011 at 12:01 pm