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Jamie Oliver – 15 Minute Meals

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In order to  promote Jamie Oliver’s new “15 Minute Meals” book fans were encouraged to take pictures of their 15 minute meal with Instagram and upload the pictures to Facebook with “Cook It, Snap It & Share It” messaging.

The pictures were uploaded to be ready for the key evening commuter daypart to specifically target those consumers who considered themselves to be “time poor” but know they should be cooking more for health and financial reasons.

The campaign worked alongside the Facebook page with Jamie Oliver also promoting the campaign through his Facebook and Twitter pages.

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Written by jonrgreaves

September 26, 2012 at 12:00 pm

Five USA

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For the relaunch of Five USA an entire platform at Oxford Circus was turned into a mirror image of New York.  As commuters walked along the platform they were faced with a replica of Times Square Shuttle Station in Central New York City.  Added to which three giant digital projection screens showed live video footage from Times Square including real people going about their day.  “Are you watching America?” well everyone at Oxford Circus underground station was.

Written by robmcglynn

February 16, 2009 at 12:00 pm

A Beautiful Mind DVD – DLR Vinyl

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Bespoke DLR screen vinyl was placed inside DLR trains

Written by jonrgreaves

February 13, 2006 at 3:29 pm

Posted in Underground

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