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Archive for the ‘DOOH’ Category

LEGO Marvel Superheroes

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To launch the latest LEGO sets in its Marvel LEGO Superheroes range, Hyperspace produced software that invited adults & kids alike to join with their favourite Marvel LEGO Superhero and defeat the evil Ultron! The digital photo booth gave fans the chance to pose with characters, creating a memorable take-home from their cinema visit. The activity was timed to go live for opening weekend of Marvel’s Avengers 2: Age Of Ultron.

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Written by chrishyperspace

May 11, 2015 at 10:10 am

Posted in DOOH

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Fox – Penguins Of Madagascar – Edgware Road Customisation

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Written by chrishyperspace

November 16, 2014 at 12:25 pm

Posted in 6s, DOOH

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Xbox – Sunset Overdrive

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Written by chrishyperspace

October 27, 2014 at 12:07 pm

Posted in DOOH, experiential

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Center Parcs – Waterloo Station

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To launch the new Center Parcs village at Woburn Forest, both experiential zones and the Waterloo motion screen at Waterloo Station were taken over for a 5 day domination to showcase the range of activities offered at the parks. These included a virtual archery game using bows connected to Nexus smartphones where commuters could play for the chance to win a £1000 prize. Zone two featured a 90 second zipwire experience using the Oculus Rift virtual reality headsets. Participants saw themselves walking through the high ropes course at one of the villages before descending over the lake and greeted on the other side by a Center Parcs employee. The campaign was deemed a huge success, with the virtual archery seeing over 500 people playing each day and was featured in numerous trade publications. The campaign was also a great example of how you can utilise the motion screen and the experiential zones in an exciting and innovative way.

Written by dominiquefyson

June 9, 2014 at 7:00 am

Muppets Most Wanted – Constantine’s Evil Selfies

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Muppets Most Wanted – Eat Street from Ocean Outdoor on Vimeo.

 

For one weekend only The Muppets took over the Eat street screen at Westfield White City to display people’s evil selfies.

Passers-by were encouraged to have their photo taken by experiential staff which was then uploaded to the digital screen via Eat Street’s Wi-Fi capabilities and altered to display Constantine’s signature beauty spot.

The photos were also uploaded to the official Instagram account with the hashtag “#badfrog“ Participants could then later go onto Instagram or onto http://www.badfrog.me/ to see find their evil selfie.

Written by jonrgreaves

March 22, 2014 at 9:00 am

Mr Peabody and Sherman – Interactive Digital 6Sheet with Augmented Reality

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Interactive Digital 6Sheet with Augmented Reality – Mr Peabody and Sherman from Posterscope on Vimeo.

For the launch of new film Mr. Peabody and Sherman, an interactive 6-sheet campaign featuring augmented reality was placed in 5 malls across the UK. The public could choose from 3 different eras from history and overlay the corresponding accessories on their head. They could also overlay Mr. Peabody’s iconic glasses and bow-tie onto themselves before having their picture taken.

The public were encouraged to enter their e-mail address for their photos to be sent to them. They could then choose to share their pictures with friends and family.

Written by jonrgreaves

January 27, 2014 at 9:00 am

O2 4G – Live Streaming Event

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O2 promoted the launch of their new super fast 4G service by a live streaming a special Plan B concert at the O2 Shepard’s Bush Empire. The live stream was displayed at Eat Street at Westfield London and on the Transvision screen at London Victoria.

Both locations had a complementary experiential area with O2 branded headphones so people could stop and listen to the performance.

Written by jonrgreaves

August 29, 2013 at 9:00 am