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Archive for the ‘experiential’ Category

Coke – Christmas Wrapping Paper 6sheet

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Written by chrishyperspace

December 11, 2014 at 11:53 am

Xbox – Sunset Overdrive

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Written by chrishyperspace

October 27, 2014 at 12:07 pm

Posted in DOOH, experiential

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Center Parcs – Waterloo Station

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To launch the new Center Parcs village at Woburn Forest, both experiential zones and the Waterloo motion screen at Waterloo Station were taken over for a 5 day domination to showcase the range of activities offered at the parks. These included a virtual archery game using bows connected to Nexus smartphones where commuters could play for the chance to win a £1000 prize. Zone two featured a 90 second zipwire experience using the Oculus Rift virtual reality headsets. Participants saw themselves walking through the high ropes course at one of the villages before descending over the lake and greeted on the other side by a Center Parcs employee. The campaign was deemed a huge success, with the virtual archery seeing over 500 people playing each day and was featured in numerous trade publications. The campaign was also a great example of how you can utilise the motion screen and the experiential zones in an exciting and innovative way.

Written by dominiquefyson

June 9, 2014 at 7:00 am

O2 4G – Live Streaming Event

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O2 promoted the launch of their new super fast 4G service by a live streaming a special Plan B concert at the O2 Shepard’s Bush Empire. The live stream was displayed at Eat Street at Westfield London and on the Transvision screen at London Victoria.

Both locations had a complementary experiential area with O2 branded headphones so people could stop and listen to the performance.

Written by jonrgreaves

August 29, 2013 at 9:00 am

MINI Not Normal – Cromwell Road Digital Gateway Domination

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To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.

As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.

Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

The campaign was part of the MINI Not Normal campaign running across multiple formats.

Written by jonrgreaves

August 26, 2013 at 9:00 am

Carte Noire Instinct – Savour the Intensity of the Moment

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Carte Noire immersed shoppers at Westfield Stratford City with an intense and immersive experience for the launch of Carte Noire Instinct. As shoppers passed the window installation the 5m tall interactive screen activated and augmented the reality around them. As they moved closer the experience intensified and reality became more distorted.

We’ve recreated the intensity inside every tin of Wholebean Instant with a window display like you’ve never seen before. Visit facebook.com/cartenoireuk or twitter.com/CarteNoireUK

Using Kinect, a live camera feed, motion tracking technology, cinematic visual and sound effects, and enormous LCD screens we turned an ordinary shop window in London into the most intense window in town.

Work Club came up with the concept behind the piece and the project as executed with the design consultancy AllofUs and Posterscope.

Written by jonrgreaves

April 11, 2013 at 9:00 am

Santander 123 Shrewsbury Event

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To promote their 123 Current Account and credit card Santander wanted to save the people of Shrewsbury £1 million. They did this by creating a three day event in the heart of the town with experiential staff capturing the combined savings for if everybody switched to the 123 Products. Hyperspace assisted with this project by creating new out of home displays across the town.

Written by jonrgreaves

August 30, 2012 at 9:56 am