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Archive for the ‘Installation’ Category

Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature

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Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.

A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.

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Written by jonrgreaves

March 24, 2014 at 9:00 am

National Trust for Scotland – One Wee Step

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The National Trust for Scotland launched a bespoke billboard created entirely from walking boots, to promote its One Wee Step mountain conservation campaign.

Amy Gunn, direct marketing manager at National Trust for Scotland, said: “We believe this innovative campaign has the power to engage the public in a very unique way, while helping to communicate the message of the National Trust for Scotland’s important mountain and countryside work. It was great to work with Posterscope, drawing on their expertise, to help deliver this highly bespoke ad. We hope the billboard encourages commuters to support the valuable conservation work we do.”

This is a great example of how an outdoor ad campaign can move beyond promoting a message to create a compelling narrative. By inviting the public to become part of the creative, the ad highlights the National Trust for Scotland’s conservation work in a very personal way.

Watch how old boots protect our mountains from NTS on Vimeo.

Written by jonrgreaves

June 3, 2013 at 9:00 am

Carte Noire Instinct – Savour the Intensity of the Moment

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Carte Noire immersed shoppers at Westfield Stratford City with an intense and immersive experience for the launch of Carte Noire Instinct. As shoppers passed the window installation the 5m tall interactive screen activated and augmented the reality around them. As they moved closer the experience intensified and reality became more distorted.

We’ve recreated the intensity inside every tin of Wholebean Instant with a window display like you’ve never seen before. Visit facebook.com/cartenoireuk or twitter.com/CarteNoireUK

Using Kinect, a live camera feed, motion tracking technology, cinematic visual and sound effects, and enormous LCD screens we turned an ordinary shop window in London into the most intense window in town.

Work Club came up with the concept behind the piece and the project as executed with the design consultancy AllofUs and Posterscope.

Written by jonrgreaves

April 11, 2013 at 9:00 am

McCain’s Hi-Five If You’re Having Chips Tonight!

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To encourage consumers to celebrate the feel good sensation of eating chips and to purchase McCain Home Chips “the nation’s favourite chip”, McCain created bus shelters appearing in London, York, Glasgow, Manchester and Nottingham and invited consumers to ‘high-five’ a giant hand. In return the consumer was rewarded with a cheering, whooping and also a money-off coupon for McCain Home Chips.

The campaign was supported with a much wider outdoor campaign.

McCain’s: Hi-Five If You’re Having Chips Tonight! (UK) from Posterscope on Vimeo.

Written by jonrgreaves

October 1, 2012 at 12:00 pm

Santander 123 Shrewsbury Event

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To promote their 123 Current Account and credit card Santander wanted to save the people of Shrewsbury £1 million. They did this by creating a three day event in the heart of the town with experiential staff capturing the combined savings for if everybody switched to the 123 Products. Hyperspace assisted with this project by creating new out of home displays across the town.

Written by jonrgreaves

August 30, 2012 at 9:56 am

Red Stripe – Makers of Notting Hill Carnival

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To celebrate Red Stripe’s involvement and link to the roots of the Notting Hill Carnival they secured the rights to use a highly visible store front takeover in the heart of the carnival on Portobello Road. Exclusive photography of the ‘Makers of the Carnival’ were commissioned and reproduced on the wooden boards protecting the store front. Hyperspace assisted in the site selection and production processes.

Written by jonrgreaves

August 26, 2012 at 10:10 am

John Lewis Olympic Banner Wraps – Oxford Street & Stratford

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To celebrate the Olympics, John Lewis wrapped its London Oxford Street and Stratford stores.

As the official department store provider for the Olympics, John Lewis unveiled a Union flag wrap around the Oxford Street store and a gold medal at Stratford.

Written by brookeg2

July 23, 2012 at 12:00 pm