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Archive for the ‘mobile’ Category

Very.co.uk High Street NFC Shop

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In the run-up to Christmas, Very.co.uk asked Posterscope to come up with a way to give them high-street presence over the holiday season. Working with mobile commerce experts Proxama, Posterscope created a NFC-enabled shopping experience for Very in Liverpool:

Posterscope sourced a disused high-street store and installed huge vinyl wraps in the windows, each displaying products from ranges available on Very.co.uk. QR codes accompanied each item, sending passersby directly to purchase it online. In addition, an NFC-touchpoint directed people to the main store.

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Written by chrishyperspace

December 24, 2012 at 12:32 pm

Posted in convergence, DOOH, mobile

McDonald’s We All Make The Games

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To celebrate The London 2012 Olympic and Paralympic Games McDonald’s, an official sponsor, launched a multimillion pound responsive campaign with user generated content. ‘We All Make The Games’ used a multitude of media channels with a massive Out-of-Home push to document, replay and celebrate the people, moments, and emotions that helped  make the London 2012 Olympic and Paralympic Games a spectacular event and nationwide celebration.

Users were able to upload their pictures to the Official McDonald’s Facebook page and the best were selected and displayed across digital screens and on the Facebook Page.

Written by jonrgreaves

July 27, 2012 at 12:00 pm

M&S Valentine’s Day Augmented Reality Billboard

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To promote M&S’s Valentine’s Day products they ran a single Augmented Reality billboard in Waterloo.  Using Aurasma’s AR technology, the AR experience allowed viewers to view M&S products available on Valentine’s Day and Katya – the model on the billboard – came to life to offer a little extra Valentine’s Day inspiration. Staff on the ground encouraged participation.


Written by rpsimkins

February 10, 2012 at 3:40 pm

Beck’s Green Box Project

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In an ambitious campaign the first of its type, Beck’s deployed 2m x 2m x 2m Green Boxes in London, North America and Italy which acted as Augmented Reality keys that unlocked specially created audio-visual artistic commissions.  On downloading and opening the Beck’s Key iPhone or iPad app a participant could unlock the AV artwork by pointing the phone’s camera at a Green Box.  Boxes were placed on the roof of Village Underground in Shoreditch, inside Hoxton Square, on the balcony of Koko nightclub in Camden, Camden Stables market, and Cathedral Gardens in Manchester.

Written by rpsimkins

July 18, 2011 at 4:45 pm

McCain Homefries takes on All Star Family Fortunes at Trafford Centre

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McCain became the sponsor of All Star Family Fortunes, so we took the game to the Trafford shopping centre in Manchester, where we used the main digital screen in the centre and ran 18 live compere led games where shoppers were in with the chance of winning £150 cash on the day if  they texted in with the top answer of each round.

Written by becciedwards

March 6, 2010 at 1:41 pm

Posted in DOOH, experiential, mobile

Tagged with ,

Royal Air Force – Recruitment via Bluetooth enabled posters

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Written by robmcglynn

August 13, 2007 at 12:00 pm

Posted in 6s, mobile

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