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Archive for the ‘2D’ Category

Strongbow Cloudy Apple

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To launch the brand new Cloudy Apply Cider by Strongbow, we create a series of 2D customisations around London. This included the prestigious Cromwell Road and a selection of 96sheets.

This campaign supported a large experiential campaign that travelling to four key cities and incorporated an old school buzzer game and on-site sampling. There was also a large standard OOH campaign across roadside, bus, rail and underground.

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Written by dominiquefyson

August 24, 2015 at 3:16 pm

Posted in 2D, 96s, customisation, Large Format

Tagged with , ,

Emirates Clapham Colossus – 2D Customisation

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Emirates took advantage of the Clapham Colossus and placed a large 2D customisation of their extraordinary A380 aeroplane, which is now available on flights from London Gatwick.

The Clapham Colossus was the perfect location for the customisation as the site is situated on the main rail line from London to Gatwick. It also runs the Gatwick Express service which has trains going to London Gatwick from London Victoria every 15 minutes.

Written by jonrgreaves

April 22, 2014 at 9:00 am

Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature

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Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.

A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.

Written by jonrgreaves

March 24, 2014 at 9:00 am

GoCompare.com – Large Format 2D Customisation

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In a first for the brand, GoCompare.com ran a series of 2D customisations on 96 sheets in line with their re-branding away from Gio Compario.

The customisation was a place sign welcoming people to the “LandofsavingmoneyandgettingtherightdealgogoGoCompare”, designed to be so long that it wouldn’t fit on the 96 sheet.

Written by jonrgreaves

December 30, 2013 at 9:00 am

O2 4G – Large Format 2D & 3D Customisation

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For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.

The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.

The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.

Written by jonrgreaves

December 2, 2013 at 9:00 am

East Coast – Edinburgh Haymarket Special Domination

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In the build up to the festive season, with many people travelling around the country to be with friends and family, East Coast dominated the Edinburgh Haymarket site with a 2D & 3D customisation spanning across all 4 96s. 

This first-of-its-kind customisation is strategically placed to engage business and leisure flyers traveling from Edinburgh to London, encouraging them to travel by train and ‘Feel at Home’.

In line with their ‘Feel at Home’  creative, the site transformed an East Coast train with  front doors, a friendly cat in the window and hanging plants, helping to portray a sense of home comfort. At night, lighting technologies bring the train to life with warm-lit images that convey a cozy and relaxing scene.

Written by jonrgreaves

November 6, 2013 at 9:00 am

M&S Britain’s Leading Ladies – 2013 Autumn/Winter Collection: Framed 96s

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M&S launched their high profile Autumn/Winter 2013 collection in the Out-of-Home sector with a stylish and elegant photo frame surrounding the creative; photographed by Annie Leibovitz. The creative featured some of Britain’s most influential and inspirational women presenting the new M&S Autumn/Winter collections.

Written by jonrgreaves

September 9, 2013 at 9:00 am