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Archive for the ‘3D’ Category

Coca-Cola 3D Bottle Customisation

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Coca-Cola 3D Bottle Customisations – March 2014 from Posterscope on Vimeo.

To launch their new 1.5L product Coca-Cola created 28 3D customisations of the new contour bottle to display on 48sheets across the country.

The new bottle shape was in response to changing consumer behaviour and the insight that consumers preferred the contour shape found in their smaller sized bottles.

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Written by jonrgreaves

March 24, 2014 at 9:00 am

Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature

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Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.

A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.

Written by jonrgreaves

March 24, 2014 at 9:00 am

O2 4G – Large Format 2D & 3D Customisation

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For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.

The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.

The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.

Written by jonrgreaves

December 2, 2013 at 9:00 am

East Coast – Edinburgh Haymarket Special Domination

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In the build up to the festive season, with many people travelling around the country to be with friends and family, East Coast dominated the Edinburgh Haymarket site with a 2D & 3D customisation spanning across all 4 96s. 

This first-of-its-kind customisation is strategically placed to engage business and leisure flyers traveling from Edinburgh to London, encouraging them to travel by train and ‘Feel at Home’.

In line with their ‘Feel at Home’  creative, the site transformed an East Coast train with  front doors, a friendly cat in the window and hanging plants, helping to portray a sense of home comfort. At night, lighting technologies bring the train to life with warm-lit images that convey a cozy and relaxing scene.

Written by jonrgreaves

November 6, 2013 at 9:00 am

Baileys Chocolat Luxe – Large Format 3D Customisation

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To enhance the impact of the Baileys Chocolat Luxe launch, the deliciously seductive new drink in the Baileys range, 3D bottles were created and placed on large format premium locations.

The beautifully crafted 3D bottles were wrapped in gold foil with the brand unveiled by a single tear. This gave the customisation  the look and feel of a special luxury product that had just been revealed to the world.

Written by jonrgreaves

October 7, 2013 at 9:00 am

The Croods – Cromwell Road Domination

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To promote the theatrical release of the upcoming movie a full Cromwell Road domination took place. 3D lettering of the film’s title spread across 2 pairs of 96s with a complete 2D cut-out of The Croods Family taking centre stage.

The domination also featured 2D cut outs that bridged gaps between the 96s.

Written by jonrgreaves

March 12, 2013 at 9:00 am

Avengers Assemble

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To promote the new release of the Avengers Assemble, Disney/Marvel dominated the popular Ocean Battersea 7 site illustrating the dynamic characters featured in the film.  On 2x of the 7x sites, we created special builds consisting of 2D characters and 3D lettering.  The Avengers Assemble opened with record-breaking box office hits.

Written by brookeg2

April 16, 2012 at 12:00 pm