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Archive for the ‘Lighting’ Category

Smirnoff Gold – LED 6sheets

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Written by chrishyperspace

December 11, 2014 at 12:28 pm

Posted in Lighting

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Microsoft – Cortana Customisations

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Written by chrishyperspace

December 1, 2014 at 11:46 am

Posted in Lighting, Needs category

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O2 4G – Large Format 2D & 3D Customisation

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For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.

The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.

The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.

Written by jonrgreaves

December 2, 2013 at 9:00 am

BMW i3 Electric Car – 2D Customisations With Halo Lighting Techniques

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BMW i3 LED Specials – Halo Lighting Technique from Posterscope on Vimeo.

BMW wanted to create buzz and impact surrounding the launch of the BMW i3 electric car in the UK. Hyperspace worked in tandem with creative agency WCRS to create a customisation that effectively conveyed its key characteristics of the new model.

The resulting production was a group of 2D cut-out on 48sheets, lit from behind to create a ‘halo’ effect. The headlights and grill piece were constructed to appear illuminated during evenings, creating a distinctive sight in insight-driven key locations across the country.

Written by chrishyperspace

October 29, 2013 at 12:52 pm

Sainsbury’s Christmas Days – “Will the Lights Work?” Day

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In celebration of the Christmas Season Sainsbury’s are acknowledging that Christmas is not just about Christmas day but about lots of other “Days” in the holiday season.

As part of their Christmas Days campaign the “Will the Lights Work?” Day was promoted though the use of Twinkling LEDs which were implemented in 6 sheets, 48 sheets and interactive 6 sheets. The interactive 6 sheets allowed the user to turn on a plug socket and experience “Will the Lights Work?” Day first hand.

Sainsbury’s Christmas Days – “Will the Lights Work?” Day from Posterscope on Vimeo.

 

Written by jonrgreaves

November 26, 2012 at 12:00 pm

Guinness – Some Are Made of More

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To transform ordinary OOH sites into art installations Guinness ran two special build creative ideas to reinforce their brand messaging  of “Some Are Made Of More”.

One of the Special Builds was a 2D cut out of a leaf that had areas of it cut out artistically. The other special build utilised LED lighting to substantiate and amplify the creative.

Written by jonrgreaves

October 1, 2012 at 12:00 pm

Avengers Assemble

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To promote the new release of the Avengers Assemble, Disney/Marvel dominated the popular Ocean Battersea 7 site illustrating the dynamic characters featured in the film.  On 2x of the 7x sites, we created special builds consisting of 2D characters and 3D lettering.  The Avengers Assemble opened with record-breaking box office hits.

Written by brookeg2

April 16, 2012 at 12:00 pm