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Archive for the ‘Materials’ Category

National Trust for Scotland – One Wee Step

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The National Trust for Scotland launched a bespoke billboard created entirely from walking boots, to promote its One Wee Step mountain conservation campaign.

Amy Gunn, direct marketing manager at National Trust for Scotland, said: “We believe this innovative campaign has the power to engage the public in a very unique way, while helping to communicate the message of the National Trust for Scotland’s important mountain and countryside work. It was great to work with Posterscope, drawing on their expertise, to help deliver this highly bespoke ad. We hope the billboard encourages commuters to support the valuable conservation work we do.”

This is a great example of how an outdoor ad campaign can move beyond promoting a message to create a compelling narrative. By inviting the public to become part of the creative, the ad highlights the National Trust for Scotland’s conservation work in a very personal way.

Watch how old boots protect our mountains from NTS on Vimeo.


Written by jonrgreaves

June 3, 2013 at 9:00 am

Sony Xperia T – The Bond Phone: Double Printing

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To promote the launch of the Sony Xperia T – The Bond Phone, a double printing technique was used to increase the contrast between the black creative and the blue screen of the phone. The effect has the best impact at night.

Written by jonrgreaves

October 5, 2012 at 9:00 am

Coca-Cola Olympic Pagoda

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As a partner of the London 2012 Olympic Games, Coca-Cola took over the JCD Pagoda and captured the Coca-Cola Olympic Spirit with vinyls on the glass, massive 2D cut-outs of athletes and the iconic Coca-Cola bottle.

Written by brookeg2

June 25, 2012 at 12:00 pm

Cadbury 6s – You win, if Team GB wins

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To support Cadbury’s on-pack promotion, entitled ‘You Win, if GB Wins’, we created mirror vinyls where consumers could go up and see their faces on an Olympic athletes body and ‘literarly’ showing them winning!

About the promotion: The promotion was easy; every pack contained a unique code on the inside of the wrapper which could be entered online at http://www.cadbury.co.uk or via text to receive a TeamGB and ParalympicsGB athlete’s name, an event that the athlete is competing in and the time of the final.  The premise was simple if that athlete wins then so does the consumer. If a consumer’s athlete wins in the final they will receive a cash prize linked to the medal won by that athlete – £20 for a gold medal, £10 for a silver or £5 for bronze.  This innovative promotion is set to bring to life the exhilaration of winning to consumers through the eyes of TeamGB and ParalympicGB athletes.

Written by brookeg2

June 25, 2012 at 12:00 pm

Posted in 6s, Materials, Printing

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Mirror Mirror Mirrored LED 6 Sheets

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To promote the launch of the new Mirror Mirror movie mirrored six sheets with embedded LEDs were installed across London.


Written by jonrgreaves

March 19, 2012 at 3:09 pm

Posted in 6s, customisation, Lighting, Materials

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Whiskas Customised 6 sheets

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To encourage members of the public to think like a cat and advertise that ‘ a cat would’ choose Whiskas, 6-sheets were customised with peep-hole and mirror posters to allow people to feed their “curiosity” or to “groom” themselves whilst on the high street.

Written by rpsimkins

March 30, 2011 at 9:30 am

Posted in 6s, customisation, Materials

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Matalan Halloween

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Bus shelters nationwide were given a spine-tingling transformation for Halloween, as Matalan unveiled a creepy collection for the ultimate fright night out.

Sonic bus shelters emitted the howl of wolves and wind on shelters decorated with bats, cobwebs, spiders and even a motion sensitive skeleton puppet.

Written by crc1collins

October 18, 2009 at 4:43 pm