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Tennent’s Lemon T – Scented 6Sheets

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Tennent’s Lemon T – described as a ‘light lager with a refreshing lemon taste’ – is designed to appeal to those looking for a fresh alternative, particularly over the summer months.

To convey this in Out-of-Home scented bus shelters were placed in both in Edinburgh on bustling Princes Street and in the Glasgow Underground at Buchanan Street Station. The scent offered consumers a refreshing lemon scent in unexpected locations.

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Written by jonrgreaves

May 19, 2014 at 9:00 am

Posted in 6s, customisation, scent

Tagged with , , , ,

McCain brings heat and scent to the High Street

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McCain wanted to recreate the in-home experience of their new product direct to the consumers on the streets by bringing them to life through their special outdoor campaign.

3D jacket potatoes appeared at bus shelters across the UK, and are set to heat up the nation and set taste buds tingling during this cold snap. When consumers press a button on the poster, a hidden heating element gently warms the potato and releases the mouth-watering aroma of a slow oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab to accurately match the warming scent of McCain Ready Baked Jackets.

In a media first, the bus shelters will also dispense money off coupons, redeemable across multiple and independent retailers, to make it easier for consumers to trial McCain’s latest product.

Written by brookeg2

February 6, 2012 at 12:00 pm