Posts Tagged ‘2D’
Strongbow Cloudy Apple
To launch the brand new Cloudy Apply Cider by Strongbow, we create a series of 2D customisations around London. This included the prestigious Cromwell Road and a selection of 96sheets.
This campaign supported a large experiential campaign that travelling to four key cities and incorporated an old school buzzer game and on-site sampling. There was also a large standard OOH campaign across roadside, bus, rail and underground.
Ikea Customisations
Following on from the very successful ‘Wonderful Everyday’ campaign in 2014, Ikea wanted to continue their journey in 2015 by launching ‘The Joy of Storage’ in February. The OOH campaign consisted of three customised banners, ten customised 48sheets, eight customised bus shelters as well as a standard media campaign in over 12 key locations across the UK and Northern Ireland.
The campaign is running over three in-charge periods across multiple media owners, and this week we saw the launch of the Blow-Up banner in Birmingham which is one of the largest 3D posters ever seen in the UK.
Emirates Clapham Colossus – 2D Customisation
Emirates took advantage of the Clapham Colossus and placed a large 2D customisation of their extraordinary A380 aeroplane, which is now available on flights from London Gatwick.
The Clapham Colossus was the perfect location for the customisation as the site is situated on the main rail line from London to Gatwick. It also runs the Gatwick Express service which has trains going to London Gatwick from London Victoria every 15 minutes.
Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature
Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.
A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.
GoCompare.com – Large Format 2D Customisation
In a first for the brand, GoCompare.com ran a series of 2D customisations on 96 sheets in line with their re-branding away from Gio Compario.
The customisation was a place sign welcoming people to the “LandofsavingmoneyandgettingtherightdealgogoGoCompare”, designed to be so long that it wouldn’t fit on the 96 sheet.
O2 4G – Large Format 2D & 3D Customisation
For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.
The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.
The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.
East Coast – Edinburgh Haymarket Special Domination
In the build up to the festive season, with many people travelling around the country to be with friends and family, East Coast dominated the Edinburgh Haymarket site with a 2D & 3D customisation spanning across all 4 96s.
This first-of-its-kind customisation is strategically placed to engage business and leisure flyers traveling from Edinburgh to London, encouraging them to travel by train and ‘Feel at Home’.
In line with their ‘Feel at Home’ creative, the site transformed an East Coast train with front doors, a friendly cat in the window and hanging plants, helping to portray a sense of home comfort. At night, lighting technologies bring the train to life with warm-lit images that convey a cozy and relaxing scene.
A Good Day To Die Hard – Large Format 2D
To support the launch of A Good Day to Die hard 2D cut outs of John & Jack McClane were placed on selected 96s . The 2D cut outs were of different heights to add a sense of depth.
Coca-Cola Polar Bears: Large Format 2D
Coca-Cola Polar Bears UK Campaign January 2013 from Posterscope on Vimeo.
To launch Coca-Cola’s winter campaign the beloved polar bears came back to star in a 96 sheet special involving 2D cut-outs. The special also included a 2D cut out of the iconic Coca-Cola logo.
Heathrow – Paddington Special
Heathrow Airport promoted their Christmas campaign, highlighting that consumers could reserve gifts before they fly with a bespoke 2D cut out of a bow which was shared across the large format sites at the entrance of Paddington station.
Toshiba U9201 Ultrabook – One Movement Starts A Revolution: Clapham Colossus
In keeping with Toshiba’s vision of “Leading Innovation”, Toshiba took full advantage of the Clapham Colossus scale and flexibility to promote their new Ultrabook which has two interchangeable states, tablet and laptop.
The full breadth of the Clapham Colossus site was used which included a 2D cut out of the laptop to tablet transformation for extra impact.
glaceau vitaminwater 2011
Summer 2011 glaceau vitaminwater showed the full range through giant 2D cutouts on poster sites around the country including the giant Clapham Colossus.
Stella Artois 4% – Triple Filtrée
2D builds of the Stella Artois characters were created to illustrate the triple filtered process the beverage goes through before being bottled
Tennents
Tennents’ fluffy moustache billboard could be seen in Scotland and Ireland. The moustache was so long it protruded out the sides! The idea was also brought back with in winter with seasonal creative!
glaceau vitaminwater 2009
Summer 2009 glaceau vitaminwater showed the full range through giant 2D cutouts on poster sites around the country.
Mark Knopfler – 2D Guitar
A large 2D guitar was placed on a 96s to promote Mark Knopfler.
Pussycat Dolls: The Abulm – Hollywood Lighting & 2D
To promote the launch of the new album y the Pussycat Dolls Hollywood lighting along with 2D cut outs of the group were used.
Puma – 2D Mice
2D Mice were added to the billboard to look as if they were crawling all over the poster.
Channel 4 – The Simpsons Chalkboard
A 2D cut out of Bart Simpson was placed onto large format sites as if he was writing onto the creative.
Hyperspace Portfolio 