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Posts Tagged ‘bespoke

ZSL – Whipsnade Zoo’s new butterfly enclosure

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To promote the new butterfly enclosure at ZSL Whipsnade Zoo, we created an interactive game and placed it in Milton Keynes shopping centre for two weeks. The game was aimed at families and gave children the opportunity to become a wildlife photographer, with their goal to take as many photos of the butterflies on screen as possible. Once the game was complete you could enter your details to go into the running for a family pass to the Zoo.

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Written by dominiquefyson

May 18, 2015 at 11:13 am

Posted in interactive 6sheet

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Greggs Bakery #FreshBillboard

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To promote their new fresh sandwich range, Greggs Bakery wanted to create a ‘Fresh Billboard’. Over the course of 4 days a street artist painted a new sandwich from the new range, and the public were encouraged to go onto Twitter and guess the sandwich using the hashtag #FreshBillboard. Brand ambassadors were also used to hand out free sandwich vouchers that could be redeemed in any Greggs store.

Written by dominiquefyson

August 27, 2014 at 2:49 pm

Posted in 96s, mural

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Center Parcs – Waterloo Station

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To launch the new Center Parcs village at Woburn Forest, both experiential zones and the Waterloo motion screen at Waterloo Station were taken over for a 5 day domination to showcase the range of activities offered at the parks. These included a virtual archery game using bows connected to Nexus smartphones where commuters could play for the chance to win a £1000 prize. Zone two featured a 90 second zipwire experience using the Oculus Rift virtual reality headsets. Participants saw themselves walking through the high ropes course at one of the villages before descending over the lake and greeted on the other side by a Center Parcs employee. The campaign was deemed a huge success, with the virtual archery seeing over 500 people playing each day and was featured in numerous trade publications. The campaign was also a great example of how you can utilise the motion screen and the experiential zones in an exciting and innovative way.

Written by dominiquefyson

June 9, 2014 at 7:00 am

MINI Not Normal – Cromwell Road Digital Gateway Domination

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To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.

As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.

Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”

The campaign was part of the MINI Not Normal campaign running across multiple formats.

Written by jonrgreaves

August 26, 2013 at 9:00 am

Santander 123 Shrewsbury Event

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To promote their 123 Current Account and credit card Santander wanted to save the people of Shrewsbury £1 million. They did this by creating a three day event in the heart of the town with experiential staff capturing the combined savings for if everybody switched to the 123 Products. Hyperspace assisted with this project by creating new out of home displays across the town.

Written by jonrgreaves

August 30, 2012 at 9:56 am

Beck’s Beer into Art

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To celebrate 25 year’s association with the art world, Beck’s dominated East London with bespoke high-impact sites and headphone-enabled digital 6 sheets. In addition they ran a Facebook competition which challenged future art stars of tomorrow to design their own Beck’s label.  The winning 6 designs were turned into live murals on Great Eastern Street.

Written by rpsimkins

April 9, 2011 at 3:54 pm

John Lewis Fashion Department

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For the re-launch of John Lewis’ Oxford Street Fashion Department, Hyperspace created giant banners for the front of their building.

Written by robmcglynn

September 10, 2010 at 12:00 pm