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Posts Tagged ‘Interactive 6s

ZSL – Whipsnade Zoo’s new butterfly enclosure

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To promote the new butterfly enclosure at ZSL Whipsnade Zoo, we created an interactive game and placed it in Milton Keynes shopping centre for two weeks. The game was aimed at families and gave children the opportunity to become a wildlife photographer, with their goal to take as many photos of the butterflies on screen as possible. Once the game was complete you could enter your details to go into the running for a family pass to the Zoo.

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Written by dominiquefyson

May 18, 2015 at 11:13 am

Posted in interactive 6sheet

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LEGO Marvel Superheroes

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To launch the latest LEGO sets in its Marvel LEGO Superheroes range, Hyperspace produced software that invited adults & kids alike to join with their favourite Marvel LEGO Superhero and defeat the evil Ultron! The digital photo booth gave fans the chance to pose with characters, creating a memorable take-home from their cinema visit. The activity was timed to go live for opening weekend of Marvel’s Avengers 2: Age Of Ultron.

Written by chrishyperspace

May 11, 2015 at 10:10 am

Posted in DOOH

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Mr Peabody and Sherman – Interactive Digital 6Sheet with Augmented Reality

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Interactive Digital 6Sheet with Augmented Reality – Mr Peabody and Sherman from Posterscope on Vimeo.

For the launch of new film Mr. Peabody and Sherman, an interactive 6-sheet campaign featuring augmented reality was placed in 5 malls across the UK. The public could choose from 3 different eras from history and overlay the corresponding accessories on their head. They could also overlay Mr. Peabody’s iconic glasses and bow-tie onto themselves before having their picture taken.

The public were encouraged to enter their e-mail address for their photos to be sent to them. They could then choose to share their pictures with friends and family.

Written by jonrgreaves

January 27, 2014 at 9:00 am

Fanta – Fruit Frenzy! : Interactive Digital 6s & Bus Shelter Stickers

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10 Interactive digital screens across the UK will promote Fanta’s ‘Fruit Throw’ game, by allowing users to play the game directly on screen and providing a hands-on experience for the participant. The screens, running on Roadside Bus Shelters and also in shopping malls will feature a local leaderboard, displaying the top scorers and encouraging competition with other gamers within the immediate area.

Consumers will be further encouraged to engage with the brand through unmissable Fanta-branded bus stops, which will be adorned with moveable Fanta stickers. People will be encouraged to take photos of themselves pulling their best ‘Fanta face’ with the stickers, before posting images on the official ‘are you game?’ Fanta Facebook page for a chance to win prizes.  In addition, other Roadside and Mall 6s will encourage the ‘Fanta Teens’ to take part in challenges, posing with the 6s poster and uploading their photos to Facebook.

Written by jonrgreaves

July 29, 2013 at 9:00 am

Sainsbury’s Christmas Days – “Will the Lights Work?” Day

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In celebration of the Christmas Season Sainsbury’s are acknowledging that Christmas is not just about Christmas day but about lots of other “Days” in the holiday season.

As part of their Christmas Days campaign the “Will the Lights Work?” Day was promoted though the use of Twinkling LEDs which were implemented in 6 sheets, 48 sheets and interactive 6 sheets. The interactive 6 sheets allowed the user to turn on a plug socket and experience “Will the Lights Work?” Day first hand.

Sainsbury’s Christmas Days – “Will the Lights Work?” Day from Posterscope on Vimeo.

 

Written by jonrgreaves

November 26, 2012 at 12:00 pm

Intel Ultrabook: Augmented Reality Bus Shelter

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Intel Ultrabook – Augmented Reality Bus Shelter from Posterscope on Vimeo.

To promote the launch of Intel’s Ultrabook and make everything else seem old fashioned an augmented reality campaign was created where users could choose from one of three settings: Medieval, Western and Kung Fu.

From these scenarios a live video feed of the user was augmented to add headwear onto them that made them fit in with the setting they had chosen. The user then had the opportunity to have their picture taken and upload it to Facebook where the best photos will make the Intel Ultrabook Hall of Fame.

Written by jonrgreaves

September 3, 2012 at 12:00 pm

Barnardo’s – Interactive Charity Box

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Pedestrians and commuters were  able to watch a looped clip of a young female crying with a call to action gesturing the viewer to make a donation into the integral donation box.

Any donation prompts the video to change revealing the female in a composed state and a thank you message to the donor.

Written by jonrgreaves

March 6, 2006 at 4:42 pm