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Posts Tagged ‘lighting

BMW – 1 Series – Day & Night Customisations With LED Lighting

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To illustrate the subtle night driving features in the new BMW 1 Series such as pedestrian detection and high-beam assistance, ten 96sheets nationwide were fitted with animated LEDs to illustrate the after-dark sensor tech featured in the car.

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Written by chrishyperspace

April 28, 2015 at 2:21 pm

Posted in customisation

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Guinness – Some Are Made of More

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To transform ordinary OOH sites into art installations Guinness ran two special build creative ideas to reinforce their brand messaging  of “Some Are Made Of More”.

One of the Special Builds was a 2D cut out of a leaf that had areas of it cut out artistically. The other special build utilised LED lighting to substantiate and amplify the creative.

Written by jonrgreaves

October 1, 2012 at 12:00 pm

Cadbury – Screme Egg

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Kraft Foods launched an outdoor campaign to support the limited edition Halloween-themed version of Cadbury Creme Egg, the Screme Egg. The outdoor campaign, built on the goo and splat concept with the new strapline “The goolish one”.  To enhance the campaign, Kraft used a special printing technique to illuminate key areas of the creative while keeping the overall mood “dark and goulish”. 

How we produced the special printing technique:
We took an acrylic 6 sheets and used block printing, multiple screen process and translucent effects to highlight certain areas of the creative.  This technique was incredibly impactful at night.

Written by brookeg2

October 17, 2011 at 12:00 pm

Posted in 6s, Lighting

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Magners Christmas LED Tsides, LED 6s

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Written by saresie

November 1, 2008 at 12:00 pm

Posted in 2D, 48s, 6s, 96s, Lighting

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O2 ‘Your O2 Numbers’ 6 Sheet Lights

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Written by saresie

November 19, 2007 at 12:00 pm

Posted in 2D, 6s, Lighting

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Warner Music: James Blunt Neon Special Build

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Written by saresie

September 10, 2007 at 12:00 pm

AOL Carphone Warehouse Light Box

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Written by saresie

September 10, 2007 at 12:00 pm