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Archive for September 2012

Jamie Oliver – 15 Minute Meals

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In order to  promote Jamie Oliver’s new “15 Minute Meals” book fans were encouraged to take pictures of their 15 minute meal with Instagram and upload the pictures to Facebook with “Cook It, Snap It & Share It” messaging.

The pictures were uploaded to be ready for the key evening commuter daypart to specifically target those consumers who considered themselves to be “time poor” but know they should be cooking more for health and financial reasons.

The campaign worked alongside the Facebook page with Jamie Oliver also promoting the campaign through his Facebook and Twitter pages.

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Written by jonrgreaves

September 26, 2012 at 12:00 pm

Nestlé – We Will Find You

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With the launch of Nestlé’s ‘We Will Find You’ campaign, where £10,000 can be won with special bars with GPS locators inside the packaging, 6 sheets were placed across the country with QR codes and NFC tags that would send the user to a site to inform them how many bars were left out there to be found.

Written by jonrgreaves

September 17, 2012 at 12:00 pm

Posted in 6s, convergence

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C4 – Hotel GB

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To promote the premiere of Hotel GB on Channel 4 “peep hole” 6 sheets were installed in bus shelters in key London locations. Viewers were able to walk up to the 6 sheet and peek through a hole hosting a video specifically created the OOH campaign.

Written by jonrgreaves

September 17, 2012 at 12:00 pm

Intel Ultrabook: Augmented Reality Bus Shelter

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Intel Ultrabook – Augmented Reality Bus Shelter from Posterscope on Vimeo.

To promote the launch of Intel’s Ultrabook and make everything else seem old fashioned an augmented reality campaign was created where users could choose from one of three settings: Medieval, Western and Kung Fu.

From these scenarios a live video feed of the user was augmented to add headwear onto them that made them fit in with the setting they had chosen. The user then had the opportunity to have their picture taken and upload it to Facebook where the best photos will make the Intel Ultrabook Hall of Fame.

Written by jonrgreaves

September 3, 2012 at 12:00 pm