Ikea Customisations

Following on from the very successful ‘Wonderful Everyday’ campaign in 2014, Ikea wanted to continue their journey in 2015 by launching ‘The Joy of Storage’ in February. The OOH campaign consisted of three customised banners, ten customised 48sheets, eight customised bus shelters as well as a standard media campaign in over 12 key locations across the UK and Northern Ireland.

The campaign is running over three in-charge periods across multiple media owners, and this week we saw the launch of the Blow-Up banner in Birmingham which is one of the largest 3D posters ever seen in the UK.